SC Johnson OFF! mosquito repellent lotion: Maze forest

SC Johnson OFF! mosquito repellent lotion: Maze forest

Advertising Agency: Draft FCB, Kuala Lumpur, Malaysia
Creative Director: Yap Pow Hoong
Copywriter / Art Director: Reza Abdullah
Illustrators: Reza Abdullah, Jann Lim
Photographer: Fai (IFL), Corbis

Your rating: None Average: 7.9 (41 votes)

Comments

haha,i like it

I like it as well

second_creator's picture

clever ad

Early to bed, early to rise, work like hell and advertise

Excelente! Divertido y claro. 7/10

good idea!

Very nice! 8/10

Wow, these are great. Look for 'em in the shows boys and girls...
--
brandon

www.brandonknowlden.com

Nicely done.

Ed Mintone's picture

A mazing!

A mazing :)

A mazing

Agree with everyone! Good work!!

Ten points.
Nice!!

superb ad , very cleveridea and good execution

but it's still possible to get those juicy campers, right?
doesn't work 100% for me, sorry.

Agreed. This is Ok but I don't think that they needed to add the mosquito at the beginning to the maze. Having the product in the ad is enough to get the idea in this execution.

i wud hv made those white maze lines coming out from the bottle. hwever itz good...

very clever sirs or madames. *golf clap*

Very nice. 10 out of 10

-Tung
--good idea is enemy of great idea

In case you haven't noticed, even if the mosquito got all the way through the maze, there's not actually any entrance to the centre of it which makes this even better.

Deserves a standing ovation.
Life, love, laughter, light: the steps of evolution.