SBT Channel: Layers of Skin

The deeper you go, the more you understand.

Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung
Copywriter: Margit Junginger
Art Director: Widerson Souza
Illustrator: Zombie Studio
Producers: Rita Vilarim,Thiago Loureiro
Print Production: Emerson Russo
Art Buyer: Selma Momosse
Account Supervisor: Silvia Brihy
Advertiser's Supervisors: Glen Valente, Priscila Stoliar
Account Manager: Ricardo Ferraroni

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11 comments

morse's picture
morse
15439 pencils

The art direction is just awesome!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Meredith Singh's picture
Meredith Singh
397 pencils

Feels like it is trying too hard to emulate this ad...

http://adsoftheworld.com/media/print/maxam_civilization_egypt

printlover's picture
printlover
558 pencils

A little to much, isn't? The art direction was new, if it were made six years ago.

Phil Lestino's picture
Phil Lestino
1670 pencils

What's copycat? This is all about getting under the skin of a story...the other is about teeth rotting over time. I think this is a really good ad, with lots of meaning behind it and just because someone has used carving before doesn't make it any less so.

RichardCl's picture
RichardCl
123 pencils

This feels to me like it's either concept without actual story in the image; or there is story, but it's too difficult to figure out. I also don't think the skin looks to be obviously skin -- I'm not actually sure -- is it skin?

If this is about getting under the skin of the story, could you have an image of a person in a recognisable situation and somehow show -- under that person's skin -- that person's story…?

You could do the same with a piece of land, so that people can see that the stuff under the earth was stuff that happened -- this sounds kind of more history / archaeology -- but could it somehow be developed to be a recent story of what happened in that place…?

Alex Mendes's picture
Alex Mendes
5 pencils

Acho que vi essa peça em um jornal de grande circulação aqui no Brasil. Bem legal!

renancorrea's picture
renancorrea
2 pencils

Busdoor, outdoor, enfim, caiu nas graças do povo!

Renan Correa | Copywriter
www.renancorrea.com

kleenex's picture
kleenex
26194 pencils

great art direction.

salil.sharma's picture
salil.sharma
2278 pencils

I Love Execution ! i know its done before but designer you are R@cking .

fermattei's picture
fermattei
67 pencils

Usually, people that can't do the job with the same quality are the first ones to come here to say shit about a good ad. The best argument they have is a previous ad that has maybe the same execution, but totally different idea. Poor jealous people...

FM

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