SBS Who Do You Think You Are?: Face

Exploring genealogy.

Advertising Agency: RazorJunior, Sydney, Australia
Creative Director / Art Director: Josh Moore
Copywriter: Nigel Clark
Photographer: Andreas Smetana
Agency Producer: Danielle Solden
Retoucher: Electric Art


Duckman's picture
520 pencils

Reminds a poster from Lord of War.

Trifles make perfection, and perfection is no trifle.

speed's picture
83 pencils

This is creepily intriguing for geneology. It makes me think,"like the dust of the earth in multitude".

Good use of the tiresome bodies/body parts retouched into nouns genre.

Totally connected.

Duckman's picture
520 pencils

and people looks like fallen souls. Its far away from genealogy.

Trifles make perfection, and perfection is no trifle.

speed's picture
83 pencils

It would be safe to say a few fallen souls are in YOUR woodpile. I see the gene pool's working for you.

MJ05's picture
88 pencils

so, so, so, so done!!!!! what's is going on? i mean, people is trying to make good work with old ideas and old resources, and think that the art direction will save the final product. cooome oooon!!!
besides, this looks so creepy, and makes me feel seek.
don't like at all.


khalsain's picture
266 pencils

i think this is really good.....old or otherwise!

capton john's picture
capton john
640 pencils

Think, Act, Invent.

everartz's picture
7611 pencils

i respect the effort behind creating this.. but to me it feels incomplete.. maybe text wise..

| Everartz |

obladioblada's picture
256 pencils

Great artwork. But it's not creative. Some many times done.

klaussnow's picture
1675 pencils

Looks like Gene Simmons

... its already been done...

thakiddd's picture
70 pencils

rather interesting

sonucoues2002's picture
804 pencils

i have seen this type of art so many times in so many campaign
looks like a painting of my teacher

Luis Maram's picture
Luis Maram
252 pencils

Nice art direction but zero innovation. It has been done several times... and is creepy for genealogy; so the message is mistaken.

LeeHarvey's picture
3045 pencils

Well I've never seen anything like it. Kinda creepy though...

Dick Huges's picture
Dick Huges
937 pencils

done with a brain. now is the face. next one will be the whole body.

speed's picture
83 pencils

But has it been done for genealogy?

Creating images out of other images has been done for centuries.

Creepy or not, this particular ad takes it to a different level. There's actually a reason for using millions of bodies, naked at that, to show someone's lineage. The creep factor makes it that much more philosophical.

This "done" rhetoric is getting old.

It would be so much more interesting to hear why you don't like it, or in the very least, show your examples.

speed's picture
83 pencils

edit: double post

tyger's picture
4 pencils

Probably the worst ad I've ever seen. This is painfully bad. Is this even an agency? The people behind this should not be allowed to call themselves creatives.

kjgenergy's picture
7 pencils

An Ad that actually sustains an impact long after I have turned away.

Like it or not it works, oh & I do like it – I'm not sure why just yet though, once the nausea subsides I might work it out.

Guest's picture

Tyger. You shouldn't slag something without giving reasons. Even though it may be a recycled idea the purpose behind it is to grab the attention of the consumer and do something a little different. I think for what it is, it is succesful and entertaining.
Tyger, you are a peanut.

Guest's picture

Most of these negative comments are silly. The ad is supposed to provoke serious thought. If you're probably wasting time being offended and disgusted, it clearly wasn't made for you.

Guest's picture

Explore the Family Forest National Treasure at and see generation -by-generation your ancestral history.
It is fascinating.

Log in or register to post comments