SBS: The Seven Billionth story

Humanity is full of potential. For conflict. For beauty. For progress. Every life, every story, adds to the diversity of human culture and deepens our understanding of each other. This is why we share the world's stories and why we celebrate seven billion.

Advertising Agency: US Sydney, Australia
Creative Director: Chad Mackenzie
Art Director: Tim Chenery
Copywriter: David Roberts
Agency Producer: Corinne Porter
Retouchers: Toby & Pete
Published: November 2011

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8 comments

suresh90's picture
suresh90
620 pencils

Wow awesome concept and art direction too .....products of each centuries and shape is looking like sperm..........:)

JediByKnight's picture
JediByKnight
184 pencils

Not sure how crowding 7 billion people into our planet is a thing worth celebrating. #fail

Billoughsby's picture
Billoughsby
5091 pencils

Is that red thing the Atom Bomb, just past 1927, by the way? Somebody'd better check the party favors before this little shindig begins.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CuriousPencil's picture
CuriousPencil
4227 pencils

An illustrative labour of love, certainly, which makes a little more sense after a bit of context-mining to see what it's about; this short about it gives more detail http://www.youtube.com/watch?v=eDK9F1ghis4 ; and somewhere through the linkstorm there's the fact it's connected to a UN action http://7billionactions.tumblr.com/post/11992780792/a-better-life-for-a...

Which would all have been nice to know IF SOMEONE HAD BOTHERED TO INCLUDE A BIT OF BACKGROUND in the first place. /ShoutyCaps

AmandaMoo's picture
AmandaMoo
26 pencils

I totally get it. They also are not necessarily saying 7 billion is a good thing, but it's the fact, and since we are all here, we all have a story. Including why you are here, typing this.

Marcupolo's picture
Marcupolo
206 pencils

Like the art...its really good work.

Migzter13's picture
Migzter13
973 pencils

Nice artwork. Funny how most of the components here are tools for warfare:P

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Drogag's picture
Drogag
112 pencils

like art

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