mrtalented's picture
2173 pencils

i love this ad. classic and insightful.

bknowlden's picture
3647 pencils

"No insects left" in unecessary.

Rog's picture
6094 pencils

Totally, BK.

>>>> That's not an ad. THIS is an ad.

bigbadfatmadafaka's picture
486 pencils

This is a real meanbadfatmadafaka

philippertl's picture
656 pencils

Do you know other words as well?

For hire and desire ... http://www.prettymorning.co.uk

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

man, what does that even mean? do you like the ad or not?

Beatboxer's picture
1519 pencils

Top one!!!

I absolutely love it. And bknowlden, maybe it's kind of necessary. Not everyone has the eye or perception of an advertiser. ;)

Darrin Stephens's picture
Darrin Stephens
242 pencils

The tag line ruins this for me. It's not needed. They might as well have wrote on the frog's sign, "Will work for food because there are no insects left."

Advertising Pawn's picture
Advertising Pawn
419 pencils

Haha, funny. Simply clever, cleverly simple.



Join the rarely updated ad orgy here: http://www.advertisingpawn.com

hang-the-dj's picture
1262 pencils

Simple? Simple thinking maybe.

I am amazed sometimes at the kind of crap that you guys love. This is really, really bad thinking.

Lowest common denominator stuff. Clichéd, unoriginal and juvenile.

addyhoch10's picture
2592 pencils

don't want to sound fussy but it just doesn't really work for me.

why do homeless people have these "will work for food" signs? because they don't have the means to purchase food.
not because there's no food left.

if there are no insects left this frog could work his slimy ass off, he'd starve anyway.

Ryan D's picture
Ryan D
8 pencils

Good execution, although I agree with the others that there is no need to put the copy anymore. The visual can stand alone. Not to spoil the art director's crafting but the product seems so small that I can't identify / recognize what it is (considering I'm already looking at it in a full screen view). If this came across someone who wasn't introduced to / familiar with the product yet, it has totally lost its purpose.

Mabakima's picture
84 pencils

Been done with a venus fly trap instead of a frog. Practically the same execution. Already won a Cannes Gold Lion in 2002.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

Was just about to mention that. Practically a carbon copy.
Not only that, more recently (last summer), there was a print campaign for Back Flag (bug spray)
that featured advanced-stage anorexic frog, chameleon, etc. with very similar payoff line ("Menos insectos") next to logo.

I really hate saying "it's been done."
But when you've just seen someone produce a campaign for the same product and it goes on to win major industry awards, you just DO NOT even attempt to come up with an ad that 100% resembles it. This is when someone's maturity level plays a big part in his life in advertising.

copywriter.txt's picture
828 pencils

Who comes first, the chicken or the egg?

SBP was made in 2000. And pickup shortlist in Cannes.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

If this got a recognition at Cannes Ad Fest first in 2000 and those other ads went on to win the actual awards in subsequent years, then that is VERY wrong! That changes my entire argument. That should not have ever happened at such a prestigeous show. Period.

puppiepoppy's picture
1634 pencils

It's the same series of the campaign, stupid! Hahaha. Old campaign.

reddevilgraphics's picture
32 pencils

The concept is great but i think, the art direction needs a little more eye for detail, the clearly isnt real, look at its mouth, no opening.
its a little thing to consider but i think a Real frog would be nicer.
anyway it still is a nice concept.
nice job.

tantrik_indian's picture
953 pencils

Toddy knows to write - could work as a copywriter...

~~be cool eh!~~

~~this paranoid survived!~~

No fixed abode's picture
No fixed abode
380 pencils

Good. But unoriginal. Not only in this category but many others. Ad creativity boils down to formulaic thinking. This is formula #7. Exaggerate product benefit. Unfortunately in the time of the two second attention span there is no real room for new ideas. Everything has been done. Look at Saatchi Sydney's toothpaste ads that show the toothfairy out of work. It's all the same. My first Creative Director told me there is no such thing as a new idea. Unfortunately he was right.

And yes I did have a bad day... =)

aadi's picture
230 pencils

Top notch ad... Top notch thought process...

philippertl's picture
656 pencils


For hire and desire ... http://www.prettymorning.co.uk

Londonpride's picture
171 pencils


otto54's picture
381 pencils

Stop doing animals/object/people/everithingelse/ working for food.
I've seen this 100000 times...

A. J. SMITH's picture
2838 pencils

Not bad at all.

Doesn't need the sign off though.


It's only an ad.

Chris's picture
1987 pencils

this is a old one innit?

ivan's picture


Ivan Raszl, admin of AotW

jennywhx's picture
1142 pencils

i guess i am too sentimental, i feel sad seeing this ads, it seem enhancing the power of damaging our mother earth with that pesticide. i guess i am really too emotional :(

ivan's picture

You're such a pussy! Tough it up! Let's kill all those creepy-crawly things. ;)

Ivan Raszl, admin of AotW

Chris's picture
1987 pencils

you obviously dont live in australia jennywhx.

aancool's picture
90 pencils

done b4

Nikita's picture
12 pencils


Nikita's picture
12 pencils

great ad!!

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