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SBP: Frog
Will work for food.
No insects left.
Agency: DM9 DDB, Sao Paulo, Brazil
Creative Director: Manir Fadel
Art Director: Mariana Sa
Photo: Manolo Moran
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i love this ad. classic and insightful.
"No insects left" in unecessary.
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brandon
www.brandonknowlden.com
Totally, BK.
>>>> That's not an ad. THIS is an ad.
This is a real meanbadfatmadafaka
///////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.
Do you know other words as well?
For hire and desire ... http://www.prettymorning.co.uk
man, what does that even mean? do you like the ad or not?
Top one!!!
I absolutely love it. And bknowlden, maybe it's kind of necessary. Not everyone has the eye or perception of an advertiser. ;)
The tag line ruins this for me. It's not needed. They might as well have wrote on the frog's sign, "Will work for food because there are no insects left."
Haha, funny. Simply clever, cleverly simple.
http://adpawn.ovh.org
Simple? Simple thinking maybe.
I am amazed sometimes at the kind of crap that you guys love. This is really, really bad thinking.
Lowest common denominator stuff. Clichéd, unoriginal and juvenile.
don't want to sound fussy but it just doesn't really work for me.
why do homeless people have these "will work for food" signs? because they don't have the means to purchase food.
not because there's no food left.
if there are no insects left this frog could work his slimy ass off, he'd starve anyway.
Good execution, although I agree with the others that there is no need to put the copy anymore. The visual can stand alone. Not to spoil the art director's crafting but the product seems so small that I can't identify / recognize what it is (considering I'm already looking at it in a full screen view). If this came across someone who wasn't introduced to / familiar with the product yet, it has totally lost its purpose.
Been done with a venus fly trap instead of a frog. Practically the same execution. Already won a Cannes Gold Lion in 2002.
Was just about to mention that. Practically a carbon copy.
Not only that, more recently (last summer), there was a print campaign for Back Flag (bug spray)
that featured advanced-stage anorexic frog, chameleon, etc. with very similar payoff line ("Menos insectos") next to logo.
I really hate saying "it's been done."
But when you've just seen someone produce a campaign for the same product and it goes on to win major industry awards, you just DO NOT even attempt to come up with an ad that 100% resembles it. This is when someone's maturity level plays a big part in his life in advertising.
Who comes first, the chicken or the egg?
http://www.adforum.com/adfolio/reel_detail.asp?ID=12268&TDI=VDozlhLr&P...
SBP was made in 2000. And pickup shortlist in Cannes.
If this got a recognition at Cannes Ad Fest first in 2000 and those other ads went on to win the actual awards in subsequent years, then that is VERY wrong! That changes my entire argument. That should not have ever happened at such a prestigeous show. Period.
It's the same series of the campaign, stupid! Hahaha. Old campaign.
"Bowww Wowww"
The concept is great but i think, the art direction needs a little more eye for detail, the clearly isnt real, look at its mouth, no opening.
its a little thing to consider but i think a Real frog would be nicer.
anyway it still is a nice concept.
nice job.
Toddy knows to write - could work as a copywriter...
~~be cool eh!~~
Good. But unoriginal. Not only in this category but many others. Ad creativity boils down to formulaic thinking. This is formula #7. Exaggerate product benefit. Unfortunately in the time of the two second attention span there is no real room for new ideas. Everything has been done. Look at Saatchi Sydney's toothpaste ads that show the toothfairy out of work. It's all the same. My first Creative Director told me there is no such thing as a new idea. Unfortunately he was right.
And yes I did have a bad day... =)
Top notch ad... Top notch thought process...
Sweet!
For hire and desire ... http://www.prettymorning.co.uk
9/10
Stop doing animals/object/people/everithingelse/ working for food.
I've seen this 100000 times...
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Advertising pass, pasta remain...
Not bad at all.
Doesn't need the sign off though.
7/10
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It's only an ad.
this is a old one innit?
yepp
i guess i am too sentimental, i feel sad seeing this ads, it seem enhancing the power of damaging our mother earth with that pesticide. i guess i am really too emotional :(
http://jennywhx.blogspot.com jwhx:Visionary
You're such a pussy! Tough it up! Let's kill all those creepy-crawly things. ;)
you obviously dont live in australia jennywhx.
done b4
http://aancool.blogspot.com/
great!!
great ad!!
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