Save the Children: Lucy

Lucy in nightmareland.
Some children have it harder than others.
Here at Save the Children we fight for the rights of world's most disadvanteged children. And to do this we need volunteers like you.
Save the children.
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Advertising Agency: Contrapunto, Barcelona, Spain
Art Director: Deny Zatariano
Copywriter: Emma Piquer
Creative Directors: Tomás Oliva, Manuel Padilla
Illustrator: Carlos Ruano


Beatboxer's picture
1517 pencils

Some children have it harder than others???? Oh my...

I wonder if the translation was well done... If it is, it's a VERY strong campaign. Don't know if the image will work...

Advertising Pawn's picture
Advertising Pawn
419 pencils

Wow. I really hope the copy is a bad translation or/and done on purpose because its double meaning is kinda huge.


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ivan's picture

Haha! You guys are crazy. I'm sure the double meaning is unintended. Maybe it is a translation issue as you indicated.

fotdot's picture
673 pencils

A children's abuse campaign using children's book illustrations won an Athena Gold winner in the states a while back. Seems a bit similar.

Hiperion's picture
3138 pencils

Oh no...

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