Save the Children India: Employee of the Month

We can’t let this happen even one more month. Child labour is more than a problem. It’s an epidemic affecting 13 million children in India under 14 years old. Work for those being forced to work.

Advertising Agency: Marked for Trade, USA
Creative Director / Art Director: Phil Jones
Copywriter: Ryan Coleman
Photographer: Armando Bellmas
Published: August 2009


tiny_wordz's picture
325 pencils

i likey...

serendib_isle's picture
27 pencils

Nice. Art direction could’ve been pushed a tad more. Shorter kids try various things to get their face into the frame – a touch of those attempts would have made the ad more interesting I guess...

Grace Bastien's picture
Grace Bastien

Overall great idea and good execution.

federo's picture
781 pencils


Guest's picture

Good job Phil.

Guest's picture

Great job, simple and clear, congrats

Ed Mintone's picture
Ed Mintone
585 pencils

good job.

firebug's picture
1117 pencils


Guest's picture

Its very nice photo.
Don't spend too much(above Thousand/ month) for street children!!
Just Join in to avoid children labor. will spend money(Crores / month) to children.

Guest's picture

not that it matters (except to an indian reading the ad) but saira banu was a famous indian movie star from the 70s.

wish the creative team had done a little bit more research that doing a random search of indian names online. would have legitimised the message more i feel. because when i read it, the name brought a smile to my face- not the appropriate response! also, some of the names are actual names of friends i have on facebook, hehe.

however, i guess it depends on who the target audience is...

Guest's picture

simple and nice

Guest's picture

great :) I like it

Guest's picture

Sweatshops and other establishments in India that employ children, wouldn't even be familiar with a concept like 'employee of the month". Will this really move people to action? I seriously doubt it.
This is almost demeaning to those children who are forced to work for a living.

Dev Kumar's picture
Dev Kumar
834 pencils

:-) Good idea and execution. However 13 millions is a pretty conservative figure because it's much more than that. The other little technicality that was overlooked is that children with those surnames are unlikely to be the victims. But I can understand because no member of the team is of Indian origin. Not a big issue though, just a technicality but in precise communication as this, they sometimes matter.

tirthomitro's picture
2764 pencils

something's mssg in an otherwise good concept.

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Very very effective

Yanay's picture
60 pencils

Good resource. I Like the idea

Guest's picture

loved the simplicity and the concept!

just write's picture
just write
653 pencils

very nice idea... loved it..

maashookshee's picture
414 pencils

nice and effective one .. respect..

Disco Munky's picture
Disco Munky
3900 pencils

I like this, but it's not quite right. I can hear people saying things like "well at least they were employee of the month"....which would make them stupid.

Doin' it for the points

silvi's picture
4172 pencils


Guest's picture

Nice. Hey Phil & Ryan drop your coordinates at

JadeAmy's picture
5 pencils

I Love This.
Fabulous Print Idea based on the unfortunate truth of reality

jorj's picture
638 pencils


Misstree's picture
425 pencils

The names actually made me wince. Simply coz such a wonderful concept was ruined by the lack of research. To an Indian, the names conjure up an image of wealthy, well-fed, well-to-do family children. Street children usually don't have such affluent surnames. Please change the names and you are sorted.


Not all who wander are lost.

Muneer Bhatti's picture
Muneer Bhatti
146 pencils

very nice

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