Save the Children India: Employee of the Month

i likey...

Nice. Art direction could’ve been pushed a tad more. Shorter kids try various things to get their face into the frame – a touch of those attempts would have made the ad more interesting I guess...

wow

Good job Phil.

Great job, simple and clear, congrats

good job.

nice

Its very nice photo.
Don't spend too much(above Thousand/ month) for street children!!
Just Join in www.a4add.com to avoid children labor.
www.a4add.com will spend money(Crores / month) to children.

not that it matters (except to an indian reading the ad) but saira banu was a famous indian movie star from the 70s.

wish the creative team had done a little bit more research that doing a random search of indian names online. would have legitimised the message more i feel. because when i read it, the name brought a smile to my face- not the appropriate response! also, some of the names are actual names of friends i have on facebook, hehe.

however, i guess it depends on who the target audience is...

simple and nice

great :) I like it

Sweatshops and other establishments in India that employ children, wouldn't even be familiar with a concept like 'employee of the month". Will this really move people to action? I seriously doubt it.
This is almost demeaning to those children who are forced to work for a living.

:-) Good idea and execution. However 13 millions is a pretty conservative figure because it's much more than that. The other little technicality that was overlooked is that children with those surnames are unlikely to be the victims. But I can understand because no member of the team is of Indian origin. Not a big issue though, just a technicality but in precise communication as this, they sometimes matter.

we....ell...
something's mssg in an otherwise good concept.

Very very effective

Good resource. I Like the idea

loved the simplicity and the concept!

very nice idea... loved it..

nice and effective one .. respect..

I like this, but it's not quite right. I can hear people saying things like "well at least they were employee of the month"....which would make them stupid.

Buenísimo.

Nice. Hey Phil & Ryan drop your coordinates at pradeep@verve-intg.com

I Love This.
Fabulous Print Idea based on the unfortunate truth of reality

Great

The names actually made me wince. Simply coz such a wonderful concept was ruined by the lack of research. To an Indian, the names conjure up an image of wealthy, well-fed, well-to-do family children. Street children usually don't have such affluent surnames. Please change the names and you are sorted.

very nice