Save the Children: Excuses

Save the Children: Excuses

Advertising Agency: Robert/Boisen & Likeminded, Copenhagen, Denmark
Creative Director: Michael Robert Nielsen
Art Director: Maria Friis-Thorsen
Copywriter: Sarah Hvass

Your rating: None Average: 9.4 (110 votes)

Comments

did these guys in denmark just discover adsoftheworld or simply been incredibly busy last week?
anyways not sn extremely good piece but they 've done some nice stuff overall..

Simple but effective.

advertising ninja's picture

i think this is very cool.. but i would`ve tried to "sell" the excuses to the people for 175 kroner per months. they offer the best excuses anyway
: ))

I don't know if I can...zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz

picktokyo's picture

Overall idea is nice. But somehow the copy in the and is lacking.

101 excuses for not donating money...

I like it...

Very good. Plus hard work for the copywriter.

What makes you think people are gonna read the whole thing..?! I happened to read through the entire thing only because I'm in the field of advertising and not that I was curious enough to know what's gonna happen next.The idea seems to be nice.But you've seriously got to find a different way to execute this!

What makes you think people are gonna read the whole thing..?! I happened to read through the entire thing only because I'm in the field of advertising and not that I was curious enough to know what's gonna happen next.The idea seems to be nice.But you've seriously got to find a different way to execute this!

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