Save the Children: Child labour
We must make this a thing of the past.
Child soldier
Democratic Republic of Congo c. 2009
It's frightening to think children today are still forced to work in factories, employed as prostitutes, or don't have access to clearn water. These are some of the many issues Save the Children is working to make obsolete. Don't miss our unique 'Make it a thing of past' exhibition at Southern Cross Station, corner of Collins and Spencer Streets, 3-12 July.
Advertising Agency: M&C Saatchi, Melbourne, Australia
Creative Director: Steve Crawford
Art Director: Murray Bransgrove
Copywriters: Sandra Galiazzo, Doogie Chapman
Photography: Paul Torcello
Retouching: Ed Croll, Julia Cornelius
Account Service: Chantelle Warren, Bree Woodhouse
Comments
Effective solution to a serious problem, fight fire with fire.
Average copy tho, bit of a let down from good photography and concept.
Great concept! Copy bit so so ye
As an ambient, it's good, but this print with an additional adult soldier in this setting... "We must make this a thing of the past." - we should make wars in general a thing of the past, not only child soldiers.
i like these series very smart design and related to the reality of this world
Yes Best campaign!!!
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