Save the Children: Child labour

We must make this a thing of the past.
Child soldier
Democratic Republic of Congo c. 2009
It's frightening to think children today are still forced to work in factories, employed as prostitutes, or don't have access to clearn water. These are some of the many issues Save the Children is working to make obsolete. Don't miss our unique 'Make it a thing of past' exhibition at Southern Cross Station, corner of Collins and Spencer Streets, 3-12 July.

Advertising Agency: M&C Saatchi, Melbourne, Australia
Creative Director: Steve Crawford
Art Director: Murray Bransgrove
Copywriters: Sandra Galiazzo, Doogie Chapman
Photography: Paul Torcello
Retouching: Ed Croll, Julia Cornelius
Account Service: Chantelle Warren, Bree Woodhouse


Sydney based jake's picture
Sydney based jake
115 pencils

Effective solution to a serious problem, fight fire with fire.
Average copy tho, bit of a let down from good photography and concept.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Great concept! Copy bit so so ye

zaina's picture
85 pencils

i like these series very smart design and related to the reality of this world

Guest's picture

Yes Best campaign!!!

Yourmung's picture
15 pencils

Living in a country where this tragedy is part of our present I have to agree with the idea of be so dramatic.

miserablybeautiful's picture
20 pencils

Very direct and effective message. Like it

Damilexydollzz's picture
12 pencils

This is Komolafe Oluwadamilola of Caleb university Lagos state-This message is a very direct and effective message.this message deals with the fighting for ones course or country.But the issue of the child who at his tender age is asked to fight for the course of his country6 is so interestingly and annoyingly great but all the same we have to help support the children

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