12 comments

jobo's picture
jobo
99 pencils

it feels like I've seen this before.

nice gaijin's picture
nice gaijin
815 pencils

funny, it feels like I've seen your comment before. On EVERY ad in EVERY campaign you've replied to here. Stop spamming your inane comments already.

everartz's picture
everartz
7613 pencils

it feels like i dont like it at all
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Everartz

| Everartz |

carlll's picture
carlll
28 pencils

what?

smilepig's picture
smilepig
254 pencils

it just the pic of dead tree what about the nilgiris??

swat's picture
swat
357 pencils

it is the pic of a dead tree. It is also the aerial view of a drought scene.
Dead tree, parched land...see the connection?

brainzed's picture
brainzed
652 pencils

Is it the aerial view of a drought scene?????

Stigset's picture
Stigset
1456 pencils

this doesn't resemble crackled earth enough, the other one works better (the desert one)

nirmalranganathan's picture
nirmalranganathan
142 pencils

Hey buddies, we should remember this: The worst creativity is much better than the best criticism...

Gotta be sensitive before we comment on something... This, I think, is a fantastic thought... Kudos to the art director...

sold's picture
sold
3219 pencils

i disagree 100%

ricklongo's picture
ricklongo
1244 pencils

Way, way, way too forced. No chance in hell the average consumer would get this.

SeanMartin's picture
SeanMartin

This is a shining example of why most print ads in this place simply dont work: they operate under the mistaken impression that the casual reader is going to pour over an ad to figure out (1) where the copy is and (2) why the reader should care about looking for it in the first place.

To say there's a connection between a sawed down tree and parched land is a *real* stretch, sorry. There's no suggestion here of "parched land", just that someone has cut down a tree and oooo look at the pretty rings... something *every* tree has, dead or alive. The fact that this one has so many completely undercuts the message, because a lot of rings suggests a long tree life. This would have worked better had the message been something about stopping de-forestation, but any suggestion to water shortage... sorry, it aint there.

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