Sauter: Chicken wok

Time required to wok-fry chicken with ginger
Time reqired for sex with your cousin
Time reqired to heal family scandal
Save time on cooking
Induction hobs with boost system

Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Copywriter: Fabien Teichner
Artistic Director: Faustin Claverie
Art Buyer: Sophie Mégrous
Advertiser’s Supervisor: Xavier Mendiola, Amélie Avierinos
Account Supervisors: Pascale Mirikelam
Photographer: Tomaso Satori
Retouching: B’pong

May, 2008


adgoddess's picture
369 pencils

I believe it requires life to silence the incest scandal :)

R. Rinaldi's picture
R. Rinaldi
686 pencils

Oh yeah right.

fala fulani's picture
fala fulani
254 pencils

What? I dont get this ad and whats with the incest and food message. thats just gross.

benjaminbrown's picture
439 pencils

I hate these ads, they're trying desperately hard to be clever and sophisticated, but they're just not.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

Hate is a pretty strong word, but I tend to agree with you on this one.
And the whole "ginger = aphrodisiac" (myth) is not clear here.
Hard to imagine this ad will stand on its own outside the context of the campaign.

petek's picture
1894 pencils

the food looks disgusting in all of the ads

getconnected2001's picture
987 pencils


benjaminbrown's picture
439 pencils

Not intelligent, they're pretending to be intelligent.

tomato_seller's picture
14 pencils

so if i cook chicken with ginger i'll have sex with my cousin.
i still don't get what's the cooking machine doing here.

NatalieM's picture
1685 pencils

I agree with everyone here. There's no reason to have sex with your cousin.

benjaminbrown's picture
439 pencils

I'm happy for you it's taken this ad and the comments of these people for you to accept that there's no reason to have sex with your cousin.

avinash singh's picture
avinash singh
15 pencils

forced correlation.

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