Saudi Fuel: Fill it Prizes, Car

Promotional Campaign for Saudi Fuel with gifts.

Advertising Agency: Pi Adv, Riyadh, Saudi Arabia
Creative Director: Nader Adeeb
Art Director: Anas El Khateb
Copywriter: Taiseer Al Mofarej
Illustrator: Zuhair
Photographer: Mahmoud ElTawel
Published: September 2009

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Guest's picture

Fuel have such sharp edges???

arslan722's picture
81 pencils

the fuel coming from hand pump have so sharp edges.......
is it in an ice form?

everartz's picture
7611 pencils

really nice idea, but the retouching isnt that good, anyway good work Pi Adv. ...

| Everartz |

Guest's picture


Guest's picture

I wish we can full everything with Fuel in here. As the price is so expensive, its difficult to fuel the car in here.

1 Lt : 2.20 Dollars or 1.31 Euros.

Anyway its not nor very clever idea neither bad one.
But retouching could be better.

Guest's picture

maybe it's a political statement about the wealth of nations; if it's not than (somehow i don't think big ideas transpired here) than why not think past the obvious

LeeMoh's picture
424 pencils

I don't understand what are the "sharp edges" or the "political statement" you guys are talking about!

It is all about winning prizes when you fill from Saudi Fuel pumps.

Not bad job.

Guest's picture

Right Lee, the target here was very clear. and we it came in promotional campaign we have to hit the target direct

Guest's picture

Execution sucks

alexander_bickov's picture
3279 pencils

Nice and simple idea

rolling.stone's picture
2740 pencils

Idea is ok


~ Quite obviously, I have gathered no moss ! ~

Naderadeeb's picture
10 pencils

Thank you all for your comments, The idea was simple and visual clear but i Know that the retouch is not that good.

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