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Fill it Prizes, Camera

Agency: 
Published/Aired: 
September 2009
Description: 

Promotional Campaign for Saudi Fuel with gifts.

Advertising Agency: Pi Adv, Riyadh, Saudi Arabia
Creative Director: Nader Adeeb
Art Director: Anas El Khateb
Copywriter: Taiseer Al Mofarej
Illustrator: Zuhair
Photographer: Mahmoud ElTawel

Comments (14)

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Highest Rated

LeeMoh's picture
LeeMoh
Activity Score 424

This is not branding Mr. Guest!
It is a PROMOTION.
It only has to deliver: fill and win.
And it did very well.
Good job, Nader and Anas.

Guest's picture
Guest

is this for real?

everartz's picture
everartz
Activity Score 7609

if its a fuel that is coming out of the nozzle, shouldnt it be little yellowish? in this case it looks a bit water filling

| Everartz |

Guest's picture
Guest

okay so i got the fact that you fill up for prizes but why do i care, what is unexpected or different about this message / visual; what is different between this message and the message of another brand

Guest's picture
Guest

You are right that is no deference between message and visual, in some cases you have to power the message with the visual translate it direct.
and this is our case here, this a promotional campaign based in outdoor media.

Guest's picture
Guest

I think you misinterpreted; The message (message/visual), could have been poised by anyone and is quite literal and expected, what's the big idea

LeeMoh's picture
LeeMoh
Activity Score 424

This is not branding Mr. Guest!
It is a PROMOTION.
It only has to deliver: fill and win.
And it did very well.
Good job, Nader and Anas.

opposite of u's picture
opposite of u
Activity Score 301

awful

Byte's picture
Byte
Activity Score 327

The hand is in low resolution.

Byte!

Guest's picture
Guest

placing of the objects is fine but color of petrol is looking white instead of yellow. resolution of hand is low.

Guest's picture
Guest

At the bottom of the nozzle, we can see a bad cropped photo of the liquid.
Bad retouching, unprofessionnal stuff. Who hired this guy?

Guest's picture
Guest

dear Guest, i am the creative for that idea... you are right about the retouching

tamer samy's picture
tamer samy
Activity Score 681

i like the idea..

TAMER SAMY
www.leapstudios.net

cyberjaleel's picture
cyberjaleel
Activity Score 62

nice!!

Abduljaleel. Anodiyil

Naderadeeb's picture
Naderadeeb
Activity Score 10

That is one of my favorite campaign i did it in Saudi Arabia, The idea was simple and visual clear but i Know that the retouch is not that good.

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