Saudi Fuel: Fill it Prizes, Camera
Promotional Campaign for Saudi Fuel with gifts.
Advertising Agency: Pi Adv, Riyadh, Saudi Arabia
Creative Director: Nader Adeeb
Art Director: Anas El Khateb
Copywriter: Taiseer Al Mofarej
Illustrator: Zuhair
Photographer: Mahmoud ElTawel
Published: September 2009
13 Comments
is this for real?
if its a fuel that is coming out of the nozzle, shouldnt it be little yellowish? in this case it looks a bit water filling
| Everartz |
okay so i got the fact that you fill up for prizes but why do i care, what is unexpected or different about this message / visual; what is different between this message and the message of another brand
You are right that is no deference between message and visual, in some cases you have to power the message with the visual translate it direct.
and this is our case here, this a promotional campaign based in outdoor media.
I think you misinterpreted; The message (message/visual), could have been poised by anyone and is quite literal and expected, what's the big idea
This is not branding Mr. Guest!
It is a PROMOTION.
It only has to deliver: fill and win.
And it did very well.
awful
The hand is in low resolution.
Byte!
placing of the objects is fine but color of petrol is looking white instead of yellow. resolution of hand is low.
At the bottom of the nozzle, we can see a bad cropped photo of the liquid.
Bad retouching, unprofessionnal stuff. Who hired this guy?
dear Guest, i am the creative for that idea... you are right about the retouching
i like the idea..
TAMER SAMY
www.leapstudios.net
nice!!
Abduljaleel. Anodiyil