Promotional Campaign for Saudi Fuel with gifts.
Advertising Agency: Pi Adv, Riyadh, Saudi Arabia
Creative Director: Nader Adeeb
Art Director: Anas El Khateb
Copywriter: Taiseer Al Mofarej
Illustrator: Zuhair
Photographer: Mahmoud ElTawel
Published: September 2009
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
14 Comments
is this for real?
if its a fuel that is coming out of the nozzle, shouldnt it be little yellowish? in this case it looks a bit water filling
| Everartz |
okay so i got the fact that you fill up for prizes but why do i care, what is unexpected or different about this message / visual; what is different between this message and the message of another brand
You are right that is no deference between message and visual, in some cases you have to power the message with the visual translate it direct.
and this is our case here, this a promotional campaign based in outdoor media.
I think you misinterpreted; The message (message/visual), could have been poised by anyone and is quite literal and expected, what's the big idea
This is not branding Mr. Guest!
It is a PROMOTION.
It only has to deliver: fill and win.
And it did very well.
awful
The hand is in low resolution.
Byte!
placing of the objects is fine but color of petrol is looking white instead of yellow. resolution of hand is low.
At the bottom of the nozzle, we can see a bad cropped photo of the liquid.
Bad retouching, unprofessionnal stuff. Who hired this guy?
dear Guest, i am the creative for that idea... you are right about the retouching
i like the idea..
TAMER SAMY
www.leapstudios.net
nice!!
Abduljaleel. Anodiyil
That is one of my favorite campaign i did it in Saudi Arabia, The idea was simple and visual clear but i Know that the retouch is not that good.
An expert navigator who helps his clients travel to new and exciting places.