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Agency: 
Published/Aired: 
November 2013
Description: 

Print advertisment created by Langland, United Kingdom for Sativex, within the category: Pharmaceutical.

What's the true cost of MS spasticity?
For MS patients forced to rely on family and carers for essential tasks, the true cost of spasticity is their independence. By reducing muscle spasms and stiffness, Sativex significantly improves symptoms of moderate and severe MS spasticity compared with placebo, giving back some priceless self-reliance from just £5.56 a day.

Advertising Agency: Langland, Windsor, UK
Creative Director: Andrew Spurgeon
Head of Art: Andrew Morley
Copywriter: Harry Yeates
Art Buyer: Claire Martin
Account Directors: Whitney Andrews, Elizabeth Chambers
Account Executive: Graham Robinson

Comments (5)

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Highest Rated

Wordsmith91's picture
Wordsmith91
Activity Score 106

Nice subtle idea. Makes you look twice.

Dreamer. Realist. Critic.

OscarSalas's picture
OscarSalas
Activity Score 155

not feeling it... sorry

SMWHughes's picture
SMWHughes
Activity Score 64

Great idea! the insight comes through perfectly putting you in the position of the subject. Hope you get some metal for these.

kleenex's picture
kleenex
Activity Score 47503

Not a bad concept.

brymiguel's picture
brymiguel
Activity Score 60

Knowing people with MS, I think this has some pretty powerful insight. Unfortunately, I'm not sure about it if I wasn't already familiar.

Wordsmith91's picture
Wordsmith91
Activity Score 106

Nice subtle idea. Makes you look twice.

Dreamer. Realist. Critic.

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