PRESENTSClio Healthcare 2013

Sativex: Cup

What's the true cost of MS spasticity?
For MS patients forced to rely on family and carers for essential tasks, the true cost of spasticity is their independence. By reducing muscle spasms and stiffness, Sativex significantly improves symptoms of moderate and severe MS spasticity compared with placebo, giving back some priceless self-reliance from just £5.56 a day.

Advertising Agency: Langland, Windsor, UK
Creative Director: Andrew Spurgeon
Head of Art: Andrew Morley
Copywriter: Harry Yeates
Art Buyer: Claire Martin
Account Directors: Whitney Andrews, Elizabeth Chambers
Account Executive: Graham Robinson

4 comments

OscarSalas's picture
OscarSalas
161 pencils

not feeling it... sorry

SMWHughes's picture
SMWHughes
64 pencils

Great idea! the insight comes through perfectly putting you in the position of the subject. Hope you get some metal for these.

kleenex's picture
kleenex
30882 pencils

Not a bad concept.

brymiguel's picture
brymiguel
58 pencils

Knowing people with MS, I think this has some pretty powerful insight. Unfortunately, I'm not sure about it if I wasn't already familiar.

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