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Shark

Agency: 
Published/Aired: 
November 2009
Description: 

The Natural Laxative

Advertising Agency: Publicis India
National Creative Director: Emmanuel Upputuru
Creative Directors: Vivek Nayyar, Vinay Kumari
Art Director: Siddesh Telang
Copywriter: Tejas Ravindranath
Illustrator: Vivek V. Khandgaonkar

Comments (15)

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Highest Rated

ek kanya's picture
ek kanya
Activity Score 814

chi chi. constipatin need not mean flatulance

am an advertising junkie | read my flog at http://www.desicreative.com/forum

pez's picture
pez
Activity Score 1802

strange approach... don't feel very comfortable with it... like the illustrations instead...

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Awsome art, but idea is strange..

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CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18551

fun idea

Phil Lestino's picture
Phil Lestino
Activity Score 1684

He has pood his trunks and now the sharks are after him.......must get a bottle!

morse's picture
morse
Activity Score 17364

Liking the illustration.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

AssassinX's picture
AssassinX
Activity Score 1329

Feeling sorry for the sharks, lol

Hard to say it's good or not

TheKid's picture
TheKid
Activity Score 184

: - 0 no

Rabubi's picture
Rabubi
Activity Score 560

I think it's fresh. The ideas anyway.

Hiperion's picture
Hiperion
Activity Score 3138

Sorry but i dont like Indian ilustration...and the idea...pufff....

satrianee's picture
satrianee
Activity Score 3748

like the illustration.

silvi's picture
silvi
Activity Score 4172

Somebody xplain the idea

atb2005's picture
atb2005
Activity Score 13561

Constipation can cause flatulence. Holding gas inside, especially when it builds up, can be painful, and is likely to worsen your constipation, I think. There are certain situation in life that cause flatulence too; situations that make you anxious. Since it's hard to visually communicate infrequent or hard bowel movements, the agency decided to show those life situations instead, all tongue in cheek. I agree the visuals could be a little misleading or confusing. Think of releasing gas here as a metaphor for relieved constipation. This is how I see it.

silvi's picture
silvi
Activity Score 4172

oh, i see. Thanks.

ek kanya's picture
ek kanya
Activity Score 814

chi chi. constipatin need not mean flatulance

am an advertising junkie | read my flog at http://www.desicreative.com/forum

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