Advertising Agency: Loud, Sydney, Australia
Creative Director: Andy Firth
Art Director / Illustrator: Muhannad Shono
Copywriter: Emma Den Ouden
Photographer: Montalbetti+Campbell
Published: September 2007
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19 Comments
nice thing to do - play around with the package design.
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So bland
We're going to need more lube.
Wow, excellent! I'm amazed...
no concept here. needs a line with an idea to make it passable.
took me like ten minutes to spot the product.
NEXT!
Ten minutes? maybe that's a good thing. who spends ten minutes on an ad anymore.
It's different, got me looking.
it took you "like" ten minutes to spot the product?
is this Britney spears?
you shouldn't "like" be commenting on art direction then. stop embarrassing yourself.
in other news,
Amazing work.
Ha ha!
Chill out grandad!
Go and listen to radio 4 and stroke the cat before you take your teeth out and have an early night.
After a cup of tea of course.
;-)
We're going to need more lube.
I love it when you see an ad that suprises you with fresh graphic design, even if the concept weak.
If this ad had run five or six years ago, it would have done just that.
So is the glass half full or half empty?
it did surprise me, and i thought it was fresh.
does not look like an ad, and that's why i like it.
So... is this how we talk to the 13-25 market?
Pretty, sparkly, princessy, nothingy pictures.
Oh, you!
>>>> That's not an ad. THIS is an ad.
I'm "13-25"
and i like this... the details are awesome, and i'm not being sold some bull about the product and what i should think and buy.
it's letting me take what i want from it.
>>> He's not an ass. ROG is an ass.
he he... don't hurt me.
hmm... and it seems your rather 13 than 25...
That's the point, you're not being sold anything.
We're going to need more lube.
nice illustrations
iqrar ahmad
art director
arms advertising
jai hind
art director
This is just beautiful. I like all of them. Do you need any stupid lines persuading you about some made up bullshit or promising you something you just can't get using a simple deo? This product doesn't need it. This is all about image.
my bookmark goes here
I'll have some of what they're smoking.
cheap n no chic.