For those who have nothing, anything can semm a lot.
Advertising Agency: BorghiErh/Lowe, São Paulo, Brazil
Art Director: Rafael Segri
Copywriter: Gilmar Pinna
Creative Directors: José Henrique Borghi, Erh Ray, Fernando Nobre
Photographer: Paulo Risi
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8 Comments
nice idea.
btw, the copy below the picture is weird.
semm ?
typo error .. "seem"
The line does not resolve the image completely. It's kind of confusing, really.
horror movie effect
i didn't get it.
shahid
The expensive sofa means too much for the poor guy and he dont need it at all.
btw, nice idea!
Before I read the copy I thought it was about a furniture sale. Lol.
very nice ad. stroge visual and concept