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Sofa

Agency Network: 
Published/Aired: 
April 2010
Description: 

Print advertisment created by Lowe, Brazil for SASP, within the category: Public Interest, NGO.

For those who have nothing, anything can semm a lot.

Advertising Agency: BorghiErh/Lowe, São Paulo, Brazil
Art Director: Rafael Segri
Copywriter: Gilmar Pinna
Creative Directors: José Henrique Borghi, Erh Ray, Fernando Nobre
Photographer: Paulo Risi

Comments (8)

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Highest Rated

thaistylez's picture
thaistylez
Activity Score 224

nice idea.

btw, the copy below the picture is weird.

semm ?

thaistylez's picture
thaistylez
Activity Score 224

nice idea.

btw, the copy below the picture is weird.

semm ?

Shubhra Aggarwal's picture
Shubhra Aggarwal
Activity Score 86

typo error .. "seem"

thedesignaddict's picture
thedesignaddict
Activity Score 5403

The line does not resolve the image completely. It's kind of confusing, really.

rajesh_keyaar's picture
rajesh_keyaar
Activity Score 236

horror movie effect

shahidali's picture
shahidali
Activity Score 4069

i didn't get it.

shahid

IRONWORKS's picture
IRONWORKS
Activity Score 222

The expensive sofa means too much for the poor guy and he dont need it at all.

btw, nice idea!

deep_tracy's picture
deep_tracy
Activity Score 588

Before I read the copy I thought it was about a furniture sale. Lol.

Guest's picture
Guest

very nice ad. stroge visual and concept

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