SASP: Sofa

For those who have nothing, anything can semm a lot.

Advertising Agency: BorghiErh/Lowe, São Paulo, Brazil
Art Director: Rafael Segri
Copywriter: Gilmar Pinna
Creative Directors: José Henrique Borghi, Erh Ray, Fernando Nobre
Photographer: Paulo Risi

8 comments

thaistylez's picture
thaistylez
224 pencils

nice idea.

btw, the copy below the picture is weird.

semm ?

Shubhra Aggarwal's picture
Shubhra Aggarwal
86 pencils

typo error .. "seem"

thedesignaddict's picture
thedesignaddict
5393 pencils

The line does not resolve the image completely. It's kind of confusing, really.

rajesh_keyaar's picture
rajesh_keyaar
236 pencils

horror movie effect

shahidali's picture
shahidali
4067 pencils

i didn't get it.

shahid

IRONWORKS's picture
IRONWORKS
222 pencils

The expensive sofa means too much for the poor guy and he dont need it at all.

btw, nice idea!

deep_tracy's picture
deep_tracy
588 pencils

Before I read the copy I thought it was about a furniture sale. Lol.

Guest's picture
Guest

very nice ad. stroge visual and concept

Log in or register to post comments