SASP (Social Assistance Service of Penha): Ecstasy

Life is more thrilling than drugs.

Advertising Agency: BorghiErh/Lowe, São Paulo, Brazil
Creative Directors: José Henrique Borghi, Erh Ray and Fernando Nobre
Art Director: Daniel Massih
Copywriter: Danilo Scatigno
Illustrator: Caio Beltrão Sposito
Photographer: Drauzio Tuzzolo, Image Bank
Published: November 2010

15 comments

Guest's picture
Guest

"How many heartbeats if you combined them?" Was my first thought when I saw it...

Guest's picture
Guest

here we go...

mralanjones's picture
mralanjones
260 pencils

Yeah me too. That would be great.

Roger Keynes's picture
Roger Keynes
5498 pencils

"Experimenting" with ideas?

Will Think for Salary

Cheerriiee's picture
Cheerriiee
952 pencils

Looks unfinished, dont like it..

tirthomitro's picture
tirthomitro
2756 pencils

THE MSSG GETS LOST SOMEWHERE... SOMEHOW...

they showed me a picture & i laughed
dignity has never been photographed

New Nice and Fun's picture
New Nice and Fun
377 pencils

I know it's early in the morning, but I understood at first sight that Ecstasy was less dangerous for my heart than listening to my favourite band.

akshaysrikar's picture
akshaysrikar
420 pencils

love the ad and the concept... and even more the first guys comment..

zdunkiewicz's picture
zdunkiewicz
9 pencils

Ecstasy + Your fav band = 327 heartbeats

Ye eun's picture
Ye eun
20 pencils

so dark. it looks like drugs

sleep

Guest's picture
Guest

The 182 is a reference to the band Blink-182.

hcook5150's picture
hcook5150
229 pencils

The 182 is a reference to the band Blink-182

Cheerriiee's picture
Cheerriiee
952 pencils

still.. they could had done so much more with this.

Dzsoi's picture
Dzsoi
5881 pencils

Actually I like it a lot... but only for party drugs, not a fitting concept for "chill out" drugs.

shah wali jan's picture
shah wali jan
257 pencils

i like it

good idea

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