SASP (Social Assistance Service of Penha): Cocaine

Life is more thrilling than drugs.

Advertising Agency: BorghiErh/Lowe, São Paulo, Brazil
Creative Directors: José Henrique Borghi, Erh Ray and Fernando Nobre
Art Director: Daniel Massih
Copywriter: Danilo Scatigno
Illustrator: Caio Beltrão Sposito
Photographer: Drauzio Tuzzolo, Image Bank
Published: November 2010

3 comments

RonVerse's picture
RonVerse
207 pencils

i love it, really good execution the visual and copy contrast each other so well and the overall idea is simple but very effective in my opinion.

HappyHour's picture
HappyHour
2387 pencils

i see bungee jumping, listening to music, and kissing my girlfriend are all more dangerous for my heart than drugs. should've stopped this one in the pen and paper stage.

Guest's picture
Guest

These are all silly because it seems like if you would combine any of those they would be better.

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