Saridon: Laundry

For persistent headaches

Advertising Agency: BBDO Guerrero/ Proximity, Philippines
Chief Creative Officer: David Guerrero
Executive Creative Director: Brandie Tan
Creative Director: Rey Tiempo, Gary Amante
Copywriter: Rey Tiempo
Art Director: Gary Amante, Peepo David
Producer: Al Salvador
Retouchers: Vilma Magsino, Oliver Brillantes
Photographers: Paolo Gripo, Abet Bagay
Account Director: Cindy Evangelista

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everartz's picture
7611 pencils

i was wondering why would the agency introduce the "low life" levels only - no offense - but isnt headache common enough to strike the people in offices also?

| Everartz |

TommyO's picture
1866 pencils

Yeah! They could show a double-businessman, one is typing on a keyboard and his twin is slamming it against his head.:-)

HappyHour's picture
2387 pencils


HappyHour's picture
2387 pencils


HappyHour's picture
2387 pencils

Really? It's showing a feeling that people can relate to in a funny way. You sound like my clients.

ryanpaco's picture
12 pencils

It is because there are a lot of poor than rich/middle class in the country. So you will get who their target market is. :)

luispiter's picture
2756 pencils

jajajajaj funny.. funny

thedesignaddict's picture
5366 pencils

Very nice.

Brent_Blair's picture
75 pencils

Even better than the one with the hammer. This one seems more polished.

carlo's picture
163 pencils

This is very filipino... the tone, the texture, the emotion, i love it... I know others were wondering why feature this level of society, but this is really who the majority of us here in the Philippines. Many cannot afford to go to doctors hence the self-prescription and even just relay on the ads they see.


Because great designs need no further explanation.

sherworm's picture
32 pencils

exactamento! some critics huh!


adgoodie's picture
184 pencils

The only thing these ads say to me is: you give yourself a headache.

HappyHour's picture
2387 pencils

You should probably look at more ads.

nansig82's picture
3 pencils

It's true. The more you work with a headache, the worse it feels!

apencarnacion's picture
3 pencils

Masakit yan!

randymacaraig's picture
3 pencils

I can relate with this ad

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