Sapolio: Projected shadow

Don't let anything disturb the tranquility of your children.

Advertising Agency: Boom Communications Group, Lima, Peru
Creative Director: Michael Bendezú
Art Director: Sergio Garrido Lecca M.
Copywriter: Luis Miguel Flores C.
Published: May 2010

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23 comments

Hiperion's picture
Hiperion
3138 pencils

Boom!!!!

Guest's picture
Guest

que horrendo está el arte!

P-syco's picture
P-syco
267 pencils

?

rehpani's picture
rehpani
312 pencils

Dios mío es la misma tipografía de HUGGIES

mauroxxx's picture
mauroxxx
530 pencils

hahahahhahahaha si :O

Hibon's picture
Hibon
3731 pencils

It's nice to see work from Chili, Peru, etc... and this is not so bad. (nice simple idea) execution could be better.

Simple ideas are the best !

Guest's picture
Guest

Chili is food. ChilE is a country

Hibon's picture
Hibon
3731 pencils

Sorry , i wrote in french: Chile you say Chili. (but i agree the real name is CHILE) .So after all a "chili" con carne de "peru" is food and also a country;-)

Simple ideas are the best !

Guest's picture
Guest

wtf

Guest's picture
Guest

que mostra la gráfica :)

Wadih A3's picture
Wadih A3
256 pencils

La dirección de arte está terrible.

Guest's picture
Guest

student work?

Naahm's picture
Naahm
6 pencils

nossa a arte esta muito ruim,la arte esta muy mala

dollypoppin's picture
dollypoppin
1423 pencils

I'm not comfortable with the copy.

---------
"Nihil sub sole novum"

art.vs.commerce's picture
art.vs.commerce
566 pencils

bad idea, bad art, bad copy, bad ad.

Guest's picture
Guest

lo mejor del aviso es el tamaño decente del producto.

vidya.shankaran's picture
vidya.shankaran
724 pencils

something terribly wrong with the art... image of child is very sharp in contrast to the blurred blanket.. and the lighting is ..sigh!!

Guest's picture
Guest

jajajajajjaaaaaaaaaa

Guest's picture
Guest

Que osadía colgar esto en la web!

Adaddicted's picture
Adaddicted
3435 pencils

Creepy translation; how does it sound in your own language??!

withalltherespects

AdventureAd's picture
AdventureAd
186 pencils

Really bad taste

AdventureAd's picture
AdventureAd
186 pencils

creeepppyyy

fabyblue's picture
fabyblue
4 pencils

I see this ad and even if the idea is clear is to basic and the art direction is really bad

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