Advertising Agency: Sapiens Ad Agency, Niterói, Brazil
Creative Director: Bruno Dix
Art Director: Marcelo Andrade
Copywriter: Luis Baselli
Illustrator: Marcelo Andrade
Published: August 2007
In fact, it´s not a keg of beer, or a propane tank.
It´s a kind of light that uses gas. I don´t know exactly the name in english, but in Brazil portuguese is: "lâmpião".
Submitted by Gustavo Roberto (not verified) on Mon, 2007-08-20 09:55.
I see a conflict in this ad. You say that to evolute is simple, but in fact it took a lot of research an work to get to the electric lamp we use today. So it's not that simple to evolute, and is not that simple, really, to get to a good idea!
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cool! This actually amde me think about a potential next step!
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New Blog @ http://musback.blogspot.com
good image to a very nice idea! congratulations!
Is that a keg of beer, or a propane tank that was invented before the light bulb?
In fact, it´s not a keg of beer, or a propane tank.
It´s a kind of light that uses gas. I don´t know exactly the name in english, but in Brazil portuguese is: "lâmpião".
Marcelo Andrade - Art director (Brazil)
http://marceloandrade.carbonmade.com/
errr, gas lamp?
oil lamp...
not good, in portuguese: trivial.
In all languages: zzzzzzzzzzzzzzzzz.
the evolution theme has been used way too much
Not enough work done to make it as simple as it could be. If you're going to do clear and simple, work it untill it IS.
Chough, what kind of work do you think I could do to make it simple?
Marcelo Andrade - Art director (Brazil)
http://marceloandrade.carbonmade.com/
Chough, what kind of work do you think I could do to make it simple?
Marcelo Andrade - Art director (Brazil)
http://marceloandrade.carbonmade.com/
boring
not new n impressive
I see a conflict in this ad. You say that to evolute is simple, but in fact it took a lot of research an work to get to the electric lamp we use today. So it's not that simple to evolute, and is not that simple, really, to get to a good idea!
Really great.....simple.....but impacting......and with a great concept!!!love it
I just don't see the link with the company name, is it in there?