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Published/Aired: 
August 2008
2578
Description: 

Print advertisment created by Lua Branca, Brazil for Sao Paulo State Government, within the category: Public Interest, NGO.

There is something worst than a hangover on the following morning: regret.
Don't drink and drive.

Advertising Agency: Lua Branca, São Paulo, Brazil
Creative Director: Rodrigo Gonzalez
Art Director: Hermes Jurkowitsch
Copywriter: Alexis Leiria
Illustrator: Ebbeto
Photographer: Getty Images

Comments (13)

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Highest Rated

baconfrank's picture
baconfrank
Activity Score 40

the -worst- is the copy. nothing worse than that

Crisp One's picture
Crisp One
Activity Score 2005

"WE ARE HAVING THIS BABY ON THE BEACH DOCTOR!"

cooldepp's picture
cooldepp
Activity Score 314

hahahaaa
funny

cmart7327's picture
cmart7327
Activity Score 36

HUH?????

fractalrene's picture
fractalrene
Activity Score 1504

We can't say that the sketch resource is something new...

jeff.emmanuel's picture
jeff.emmanuel
Activity Score 149

copy check plzzzzz!!!!!!!!!!!

Jeff

MrCarisma's picture
MrCarisma
Activity Score 4

push, push

iT-iS-i's picture
iT-iS-i
Activity Score 1721

There's something a little misleading with the way her legs are up in the air and the one doctor squirting that serum out of that syringe.

Bath yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

SeanMartin's picture
SeanMartin

This is just sad. Great idea; lousy, lousy execution.

mattlittlegym's picture
mattlittlegym
Activity Score 342

I believe the word you are looking for in your headline is 'worse'

Ad is not good.

cocochiller's picture
cocochiller
Activity Score 146

Why the hell are her legs up in the air? From far away I thought something between her legs was squirting into the ocean. Or she has a really bad hangover and is crossing her legs to keep diarrhea in. The illustration is also awkward. It kind of looks like he's pitching something into her vagina. Visual doesn't work at all. That with the copy error = sucks bad.

karankal's picture
karankal
Activity Score 52

Ok, she looks like a mermaid stripped off her tail and the ghoulish docs are sent by the gods to cure her.

passion*'s picture
passion*

I think it would have been much effective if they actually had real doctors, and then just fade them out...rather than these sketchy ghostly looking drawings of them

baconfrank's picture
baconfrank
Activity Score 40

the -worst- is the copy. nothing worse than that

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