Sao Paulo State Government: Woman

There is something worst than a hangover on the following morning: regret.
Don't drink and drive.

Advertising Agency: Lua Branca, São Paulo, Brazil
Creative Director: Rodrigo Gonzalez
Art Director: Hermes Jurkowitsch
Copywriter: Alexis Leiria
Illustrator: Ebbeto
Photographer: Getty Images
Published: August 2008

13 comments

Crisp One's picture
Crisp One
2005 pencils

"WE ARE HAVING THIS BABY ON THE BEACH DOCTOR!"

cooldepp's picture
cooldepp
314 pencils

hahahaaa
funny

cmart7327's picture
cmart7327
36 pencils

HUH?????

fractalrene's picture
fractalrene
1504 pencils

We can't say that the sketch resource is something new...

jeff.emmanuel's picture
jeff.emmanuel
149 pencils

copy check plzzzzz!!!!!!!!!!!

Jeff

MrCarisma's picture
MrCarisma
3 pencils

push, push

iT-iS-i's picture
iT-iS-i
1721 pencils

There's something a little misleading with the way her legs are up in the air and the one doctor squirting that serum out of that syringe.

Bath yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

SeanMartin's picture
SeanMartin

This is just sad. Great idea; lousy, lousy execution.

mattlittlegym's picture
mattlittlegym
342 pencils

I believe the word you are looking for in your headline is 'worse'

Ad is not good.

cocochiller's picture
cocochiller
146 pencils

Why the hell are her legs up in the air? From far away I thought something between her legs was squirting into the ocean. Or she has a really bad hangover and is crossing her legs to keep diarrhea in. The illustration is also awkward. It kind of looks like he's pitching something into her vagina. Visual doesn't work at all. That with the copy error = sucks bad.

karankal's picture
karankal
52 pencils

Ok, she looks like a mermaid stripped off her tail and the ghoulish docs are sent by the gods to cure her.

passion*'s picture
passion*

I think it would have been much effective if they actually had real doctors, and then just fade them out...rather than these sketchy ghostly looking drawings of them

baconfrank's picture
baconfrank
40 pencils

the -worst- is the copy. nothing worse than that

Log in or register to post comments