August 2008
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There is something worst than a hangover on the following morning: regret.
Don't drink and drive.

Advertising Agency: Lua Branca, São Paulo, Brazil
Creative Director: Rodrigo Gonzalez
Art Director: Hermes Jurkowitsch
Copywriter: Alexis Leiria
Illustrator: Ebbeto
Photographer: Getty Images

Comments (8)

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Highest Rated

Dale's picture
370 Activity Scores

This is the weakest of the three. It doesn't communicate the 'next morning' like the other two do. I think the other two can actually work although the copy is forced and I agree the layout is unfortunate.

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