Sao Paulo State Government: Surfer

There is something worst than a hangover on the following morning: regret.
Don't drink and drive.

Advertising Agency: Lua Branca, São Paulo, Brazil
Creative Director: Rodrigo Gonzalez
Art Director: Hermes Jurkowitsch
Copywriter: Alexis Leiria
Illustrator: Ebbeto
Photographer: Getty Images
Published: August 2008

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8 comments

sneakyhands's picture
sneakyhands
1857 pencils

electric surfboard? oh i guess that's the ankle strap. should probably take that out.

pierrelastname's picture
pierrelastname
2869 pencils

strange communications, like last campaign... not clear messages ah?

SeanMartin's picture
SeanMartin

Okay, I'm curious, because I see this a lot around here. Rather than design a layout that has a kind of natural flow so you're going from point to point, we have the logo over here, the message over there, the image orientation somewhere else.

Is this a fad? If so, can we have it over soon, please?

chederico's picture
chederico
40 pencils

Yeah yeah yeah... "Hey you, try to picture what could happen you if you drink and drive. Oh wait you ain't got no imagination ? Let us make you a quick draft." So done and so easy.

totalcrap's picture
totalcrap
34 pencils

While I didn't really like the execution, the girl in bed works better than this one because she looked hungover. I realize that this is probably a glimpse into the surfer's future, but it doesn't really jive with the line.

Ugh, I just said jive. I'm turning into my dad.

slip's picture
slip
919 pencils

There are better sollutions out there, the baby one works best out of the three.

*****

SJB

karankal's picture
karankal
52 pencils

This seems like an ad for a cyborg company. The man looks way too confident and remorseful at all. Anyway, why should he? Others run with artificial legs and feet. Take Oscar Pistorius. I mean its not like the visual, save for the copy, tells us that he's had his leg chopped off because he was drunk.

Dale's picture
Dale
370 pencils

This is the weakest of the three. It doesn't communicate the 'next morning' like the other two do. I think the other two can actually work although the copy is forced and I agree the layout is unfortunate.

- The only thing more rare than a good ad is a good guest comment -

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