Sao Paulo State Government: Bar, 1

Alcohol changes you. Don’t let it change your life too.
Don't drink and drive.

Advertising Agency: Lua Branca, São Paulo, Brazil
Creative Director: Rodrigo Gonzalez
Art Director: Hermes Jurkowitsch
Copywriter: Alexis Leiria
Photographer: Elsilencio, Ricardo Rojas

Published: 
August 2008

4 comments

sonucoues2002's picture
sonucoues2002
804 pencils

didnt get this

SeanMartin's picture
SeanMartin

As you scan across the ad, things become progressively out of focus. It's weak, but it's not that hard to understand.

paradius's picture
paradius
60 pencils

4 - 5 glass didnt made me blur like this :-D

passion*'s picture
passion*

or you could have just left your glasses at home...
they're explaining the outcomes of drinking beer, but the Ad only portrays the outcomes of "poor vision".

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