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Sao Paulo State Government: Bar, 1
Alcohol changes you. Don’t let it change your life too.
Don't drink and drive.
Advertising Agency: Lua Branca, São Paulo, Brazil
Creative Director: Rodrigo Gonzalez
Art Director: Hermes Jurkowitsch
Copywriter: Alexis Leiria
Photographer: Elsilencio, Ricardo Rojas
Published: August 2008
Comments
didnt get this
As you scan across the ad, things become progressively out of focus. It's weak, but it's not that hard to understand.
What about the headline? Does it have anything to do with the visual?
4 - 5 glass didnt made me blur like this :-D
or you could have just left your glasses at home...
they're explaining the outcomes of drinking beer, but the Ad only portrays the outcomes of "poor vision".
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