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Published/Aired: 
August 2008
Description: 

There is something worst than a hangover on the following morning: regret.
Don't drink and drive.

Advertising Agency: Lua Branca, São Paulo, Brazil
Creative Director: Rodrigo Gonzalez
Art Director: Hermes Jurkowitsch
Copywriter: Alexis Leiria
Illustrator: Ebbeto
Photographer: Getty Images

Comments (5)

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Highest Rated

chayie's picture
chayie
Activity Score 75

Very nice. A whole new approach. Congrats, all.

funky_frogii's picture
funky_frogii
Activity Score 2536

very goooood.

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

sneakyhands's picture
sneakyhands
Activity Score 1857

this one hits home. the emergency room is nice too, but not crazy about the other two. however, the idea for this campaign as a whole is better focused on drunk driving than the coaster concept.

renzz's picture
renzz
Activity Score 227

Loved the idea and the art. Great job.

cocochiller's picture
cocochiller
Activity Score 146

I don't see why the ad's in English if they couldn't even find someone to proof the copy. The error is on all the ads. I'm so sick of foreign ads in English with copy errors. It's not acceptable.

chayie's picture
chayie
Activity Score 75

Very nice. A whole new approach. Congrats, all.

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