Sao Paulo State Government: Baby

There is something worst than a hangover on the following morning: regret.
Don't drink and drive.

Advertising Agency: Lua Branca, São Paulo, Brazil
Creative Director: Rodrigo Gonzalez
Art Director: Hermes Jurkowitsch
Copywriter: Alexis Leiria
Illustrator: Ebbeto
Photographer: Getty Images
Published: August 2008

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5 comments

funky_frogii's picture
funky_frogii
2538 pencils

very goooood.

love anything creative
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Infected by a virus called CREATIVE | "And ya I Love Everything"
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sneakyhands's picture
sneakyhands
1857 pencils

this one hits home. the emergency room is nice too, but not crazy about the other two. however, the idea for this campaign as a whole is better focused on drunk driving than the coaster concept.

renzz's picture
renzz
227 pencils

Loved the idea and the art. Great job.

cocochiller's picture
cocochiller
146 pencils

I don't see why the ad's in English if they couldn't even find someone to proof the copy. The error is on all the ads. I'm so sick of foreign ads in English with copy errors. It's not acceptable.

chayie's picture
chayie
75 pencils

Very nice. A whole new approach. Congrats, all.

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