Agency Network: 
August 2008

Print advertisment created by Lua Branca, Brazil for Sao Paulo State Government, within the category: Public Interest, NGO.

There is something worst than a hangover on the following morning: regret.
Don't drink and drive.

Advertising Agency: Lua Branca, São Paulo, Brazil
Creative Director: Rodrigo Gonzalez
Art Director: Hermes Jurkowitsch
Copywriter: Alexis Leiria
Illustrator: Ebbeto
Photographer: Getty Images

Comments (5)

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funky_frogii's picture
Activity Score 2538

very goooood.

love anything creative

Infected by a virus called CREATIVE | "And ya I Love Everything" |

sneakyhands's picture
Activity Score 1857

this one hits home. the emergency room is nice too, but not crazy about the other two. however, the idea for this campaign as a whole is better focused on drunk driving than the coaster concept.

renzz's picture
Activity Score 227

Loved the idea and the art. Great job.

cocochiller's picture
Activity Score 146

I don't see why the ad's in English if they couldn't even find someone to proof the copy. The error is on all the ads. I'm so sick of foreign ads in English with copy errors. It's not acceptable.

chayie's picture
Activity Score 75

Very nice. A whole new approach. Congrats, all.