São Paulo Museum of Art (Masp): Walker Evans, Say Cheese

No, he didn't say "Say Cheese" before taking his photos.
Walker Evan. The 20th century's greatest american photographer and his historical images from the great depression in 1929.
At MASP, from October 1st to January 10th.

Advertising Agency: DDB Brazil
Creative Directors: Guilherme Jahara
Art Director: Guilherme Jahara
Copywriter: Marcelo Reis
Photographer: Fundación Mapfre’s Collection
Account Supervisor: Daniel Malavazzi, Kim Moraes
Media: Vilma Morais, Maria Angélica Ono
Advertiser's Supervisor: Paulo Donizete

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5 comments

everartz's picture
everartz
7613 pencils

i like the other 2 better than this copy..

| Everartz |

Reality Check's picture
Reality Check
1801 pencils

Let it be said here first: "São Paulo Museum of Art (Masp): Walker Evans, Photos" is indisputably one of the most impressive campaigns of 1990. Unfortunately, it’s 2010.

mikeelrapido's picture
mikeelrapido
1929 pencils

I like this ad, a little bit oldschool press ad...

<---------------SexInAds------------------>

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dlue's picture
dlue
342 pencils

the type treatment's cool but the photo's of evans are soo much nicer, the ratio here doesnt give enough pull to one or the other, maybe could have taken a modern twist to the old advertising conventions of different type sizes and sets... and i think if he did say cheese he may have gotten rolled for it lol (1920's depression humour still flies with the world's present situ right)

cheers,
dlue

silvi's picture
silvi
4172 pencils

Forced

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