São Paulo Museum of Art (Masp): Walker Evans, Photos

The photos were so ahead of their time that they could have been taken today. In Brazil.
Walker Evan. The 20th century's greatest american photographer and his historical images from the great depression in 1929.
At MASP, from October 1st to January 10th.

Advertising Agency: DDB Brazil
Creative Directors: Guilherme Jahara
Art Director: Guilherme Jahara
Copywriter: Marcelo Reis
Photographer: Fundación Mapfre’s Collection
Account Supervisor: Daniel Malavazzi, Kim Moraes
Media: Vilma Morais, Maria Angélica Ono
Advertiser's Supervisor: Paulo Donizete

9 comments

shahidali's picture
shahidali
4069 pencils

to me, copies could have been better to relate to the exhibit.

shahid

everartz's picture
everartz
7611 pencils

good photography, layout and copy...

| Everartz |

Reality Check's picture
Reality Check
1874 pencils

Let it be said here first: São Paulo Museum of Art (Masp): Walker Evans, Photos is indisputably one of the most impressive campaigns of 1990. Unfortunately, it’s 2010.

gravity's picture
gravity
181 pencils

i sense some insult here... or i misunderstood. anyway...

thedesignaddict's picture
thedesignaddict
5415 pencils

I want to like the campaign because of the visual finesse, but the lines just aren't that great.

maxchionh's picture
maxchionh
255 pencils

true. lines aren't good...

Brain-Art's picture
Brain-Art
1101 pencils

Overloaded

sold's picture
sold
3265 pencils

copy is "ok" just in Brasil, i put " " because some people will, course, dont agree with this "true" that Marcelo Reis is trying to "sell" here...
for me, insult more than sell the product/service
in 3 ads, just 1 is good: that about the camera

rolling.stone's picture
rolling.stone
2740 pencils

nice copy

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