Sao Paulo City Hall: TV

Pets Aren’t Something You Just Throw Away. They’ll Never Abandon You. So Don’t Abandon Them.

Advertising Agency: NovaS/B, Sao Paulo, Brazil
Creative Director: Ricardo Furriel
Art Director: Marcelo Maia
Copywriters: Ricardo Furriel, Fabio Ludmer
Photographer: Andre Faccioli
Published: July 2009

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11 comments

R U serious's picture
R U serious
405 pencils

Infantile metaphor again.

Say my name, say my name...

Adaddicted's picture
Adaddicted
3435 pencils

Worst Brazilian campaign in recent times!!

withalltherespects

Phil Lestino's picture
Phil Lestino
1670 pencils

Is this an infantile metaphor or is it just a crock of s**t???

xcreativity's picture
xcreativity
2374 pencils

and again the same failed metaphor...

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Alexandre Brito
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Appolonia's picture
Appolonia
298 pencils

i agree..the metaphor is weirdly applied, i like the artwork though

morse's picture
morse
15439 pencils

I like the photo.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Carlos Garcia's picture
Carlos Garcia
846 pencils

So many ideas in one print. And boring too. Congrats!

CG

art one's picture
art one
70 pencils

wouldn't it be better to put a sorry for itself looking dog in amongst the rubbish instead of a ?TV?

atb2005's picture
atb2005
13567 pencils

I don't mind being the first one to say that this campaign is really not bad, and I don't think the metaphor is "infantile". Nice photos (love the light effects). Nice job!

adlogic.india's picture
adlogic.india
55 pencils

it's clear and simple... good!

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