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Published/Aired: 
July 2009
Description: 

Pets Aren’t Something You Just Throw Away. They’ll Never Abandon You. So Don’t Abandon Them.

Advertising Agency: NovaS/B, Sao Paulo, Brazil
Creative Director: Ricardo Furriel
Art Director: Marcelo Maia
Copywriters: Ricardo Furriel, Fabio Ludmer
Photographer: Andre Faccioli

Comments (11)

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Highest Rated

adlogic.india's picture
adlogic.india
Activity Score 55

it's clear and simple... good!

R U serious's picture
R U serious
Activity Score 416

Infantile metaphor again.

Say my name, say my name...

Adaddicted's picture
Adaddicted
Activity Score 3435

Worst Brazilian campaign in recent times!!

withalltherespects

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Is this an infantile metaphor or is it just a crock of s**t???

xcreativity's picture
xcreativity
Activity Score 2374

and again the same failed metaphor...

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Appolonia's picture
Appolonia
Activity Score 298

i agree..the metaphor is weirdly applied, i like the artwork though

morse's picture
morse
Activity Score 17397

I like the photo.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Carlos Garcia's picture
Carlos Garcia
Activity Score 847

So many ideas in one print. And boring too. Congrats!

CG

jony.mayer's picture
jony.mayer
Activity Score 11
art one's picture
art one
Activity Score 70

wouldn't it be better to put a sorry for itself looking dog in amongst the rubbish instead of a ?TV?

atb2005's picture
atb2005
Activity Score 13557

I don't mind being the first one to say that this campaign is really not bad, and I don't think the metaphor is "infantile". Nice photos (love the light effects). Nice job!

adlogic.india's picture
adlogic.india
Activity Score 55

it's clear and simple... good!

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