Sao Paulo City Hall: TV

Pets Aren’t Something You Just Throw Away. They’ll Never Abandon You. So Don’t Abandon Them.

Advertising Agency: NovaS/B, Sao Paulo, Brazil
Creative Director: Ricardo Furriel
Art Director: Marcelo Maia
Copywriters: Ricardo Furriel, Fabio Ludmer
Photographer: Andre Faccioli

July 2009


R U serious's picture
R U serious
416 pencils

Infantile metaphor again.

Say my name, say my name...

Adaddicted's picture
3435 pencils

Worst Brazilian campaign in recent times!!


Phil Lestino's picture
Phil Lestino
1684 pencils

Is this an infantile metaphor or is it just a crock of s**t???

xcreativity's picture
2374 pencils

and again the same failed metaphor...

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Appolonia's picture
298 pencils

i agree..the metaphor is weirdly applied, i like the artwork though

morse's picture
17002 pencils

I like the photo.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Carlos Garcia's picture
Carlos Garcia
847 pencils

So many ideas in one print. And boring too. Congrats!


art one's picture
art one
70 pencils

wouldn't it be better to put a sorry for itself looking dog in amongst the rubbish instead of a ?TV?

atb2005's picture
13561 pencils

I don't mind being the first one to say that this campaign is really not bad, and I don't think the metaphor is "infantile". Nice photos (love the light effects). Nice job!

adlogic.india's picture
55 pencils

it's clear and simple... good!

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