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Treasure

Agency: 
Published/Aired: 
April 2011
Description: 

A pet can change your life. Adopt one.

Advertising Agency: nova/sb, Sao Paulo, Brazil
Creative Director: Ricardo Furriel
Art Director: Marcelo Maia
Copywriter: Bruno Faulhaber
Illustrator: Marcelo Maia

Comments (27)

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Highest Rated

kptkptn's picture
kptkptn
Activity Score 33

10 points...

helluu

chaddy velasco's picture
chaddy velasco
Activity Score 95

this one is better than the oil stuff.

Nude Copy's picture
Nude Copy
Activity Score 1054

so u gave it 10 !?

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

The thought is very simple and well-executed. Personally, I loved it.

shahidali's picture
shahidali
Activity Score 4069

So cute....love it. But sorry, its not advertising.

shahid

joaocoliveira's picture
joaocoliveira
Activity Score 13

Oh man! Looks like we found an advertising ruler.

lyt1ne's picture
lyt1ne
Activity Score 17

i likey

JeffGreenhouse's picture
JeffGreenhouse
Activity Score 310

I think this is adorable. It's lighthearted, fun, creative, and it delivers a simple, clear point. This is definitely advertising (I believe PSA's count), and it's good advertising.

atb2005's picture
atb2005
Activity Score 13561

Yes it is adorable, but no, it's not advertising, let alone good advertising. It's just a set of cute illustrations. Would you adopt a pet as a result of this campaign? I highly doubt so.

Agent_Cooper's picture
Agent_Cooper
Activity Score 14

agree

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Agree.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Don't.

'Animal' people would feel this.

The Jobless Writer
Will Think for Salary

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Marcelo Maia did a good job, very cute illustrations, nice insight. I like.

Mantufayo's picture
Mantufayo
Activity Score 580

This is beautiful, memorable and it works! Bom trabalho, rapazes.

historica's picture
historica
Activity Score 110

simple & good

Glut's picture
Glut
Activity Score 3937

adopt one pet so you can have a chance on going millonaire?

Roger Keynes's picture
Roger Keynes
Activity Score 5498

So many pencils... yet soooo literal.

The Jobless Writer
Will Think for Salary

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Don't be ignorant.

A pet can change your life. In many ways. This is one of them. And, Yes. Even a chance to become a millionaire.

artyduran's picture
artyduran
Activity Score 1574

Simple. Effective. It's not about becoming millionaire. It's about a pet leading you to good things/moments.

TatiiiAlmeida's picture
TatiiiAlmeida
Activity Score 166

I like! This one is easier to understand and make understand the oil work. This is simple. The other we need stop and think what is this big black ball?

Automotive Aftermarket Coordinator | Tuba Cabos | www.tubacabos.com.br

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Great ad idea.
And the fact that it's getting some people's advertising guards down only proves it. ;)

The Jobless Writer
Will Think for Salary

jackblack's picture
jackblack
Activity Score 2350

*poof*

vidya.shankaran's picture
vidya.shankaran
Activity Score 724

Art is brilliant.. very appealing ..what better way to get people to adopt pets ?!

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Great set of ads. Memorable with a nice smile.

mikey mugambi's picture
mikey mugambi
Activity Score 69

The message is clear and simple. I like

CommandZ's picture
CommandZ
Activity Score 2498

What's not to love?! Wish there was a third one.

cvchitale's picture
cvchitale
Activity Score 1418

nice

kptkptn's picture
kptkptn
Activity Score 33

10 points...

helluu

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