Sao Paulo City Hall: Treasure

A pet can change your life. Adopt one.

Advertising Agency: nova/sb, Sao Paulo, Brazil
Creative Director: Ricardo Furriel
Art Director: Marcelo Maia
Copywriter: Bruno Faulhaber
Illustrator: Marcelo Maia
Published: April 2011

Related videos by Shutterstock

27 comments

chaddy velasco's picture
chaddy velasco
95 pencils

this one is better than the oil stuff.

Nude Copy's picture
Nude Copy
1058 pencils

so u gave it 10 !?

Abhishek Parikh's picture
Abhishek Parikh
566 pencils

The thought is very simple and well-executed. Personally, I loved it.

shahidali's picture
shahidali
4063 pencils

So cute....love it. But sorry, its not advertising.

shahid

joaocoliveira's picture
joaocoliveira
13 pencils

Oh man! Looks like we found an advertising ruler.

lyt1ne's picture
lyt1ne
17 pencils

i likey

JeffGreenhouse's picture
JeffGreenhouse
310 pencils

I think this is adorable. It's lighthearted, fun, creative, and it delivers a simple, clear point. This is definitely advertising (I believe PSA's count), and it's good advertising.

atb2005's picture
atb2005
13567 pencils

Yes it is adorable, but no, it's not advertising, let alone good advertising. It's just a set of cute illustrations. Would you adopt a pet as a result of this campaign? I highly doubt so.

Agent_Cooper's picture
Agent_Cooper
14 pencils

agree

Nike Diesel's picture
Nike Diesel
13339 pencils

Agree.

Roger Keynes's picture
Roger Keynes
5497 pencils

Don't.

'Animal' people would feel this.

Will Think for Salary

LeeHarvey's picture
LeeHarvey
3045 pencils

Marcelo Maia did a good job, very cute illustrations, nice insight. I like.

Mantufayo's picture
Mantufayo
580 pencils

This is beautiful, memorable and it works! Bom trabalho, rapazes.

historica's picture
historica
106 pencils

simple & good

Glut's picture
Glut
3947 pencils

adopt one pet so you can have a chance on going millonaire?

Roger Keynes's picture
Roger Keynes
5497 pencils

So many pencils... yet soooo literal.

Will Think for Salary

Nike Diesel's picture
Nike Diesel
13339 pencils

Don't be ignorant.

A pet can change your life. In many ways. This is one of them. And, Yes. Even a chance to become a millionaire.

artyduran's picture
artyduran
1356 pencils

Simple. Effective. It's not about becoming millionaire. It's about a pet leading you to good things/moments.

TatiiiAlmeida's picture
TatiiiAlmeida
166 pencils

I like! This one is easier to understand and make understand the oil work. This is simple. The other we need stop and think what is this big black ball?

Roger Keynes's picture
Roger Keynes
5497 pencils

Great ad idea.
And the fact that it's getting some people's advertising guards down only proves it. ;)

Will Think for Salary

jackblack's picture
jackblack
2230 pencils

*poof*

vidya.shankaran's picture
vidya.shankaran
724 pencils

Art is brilliant.. very appealing ..what better way to get people to adopt pets ?!

Nike Diesel's picture
Nike Diesel
13339 pencils

Great set of ads. Memorable with a nice smile.

mikey mugambi's picture
mikey mugambi
69 pencils

The message is clear and simple. I like

CommandZ's picture
CommandZ
2472 pencils

What's not to love?! Wish there was a third one.

cvchitale's picture
cvchitale
1226 pencils

nice

kptkptn's picture
kptkptn
33 pencils

10 points...

helluu

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments