Sao Paulo City Hall: Treasure

A pet can change your life. Adopt one.

Advertising Agency: nova/sb, Sao Paulo, Brazil
Creative Director: Ricardo Furriel
Art Director: Marcelo Maia
Copywriter: Bruno Faulhaber
Illustrator: Marcelo Maia
Published: April 2011


chaddy velasco's picture
chaddy velasco
95 pencils

this one is better than the oil stuff.

Nude Copy's picture
Nude Copy
1058 pencils

so u gave it 10 !?

Abhishek Parikh's picture
Abhishek Parikh
568 pencils

The thought is very simple and well-executed. Personally, I loved it.

shahidali's picture
4067 pencils

So it. But sorry, its not advertising.


joaocoliveira's picture
13 pencils

Oh man! Looks like we found an advertising ruler.

lyt1ne's picture
17 pencils

i likey

JeffGreenhouse's picture
310 pencils

I think this is adorable. It's lighthearted, fun, creative, and it delivers a simple, clear point. This is definitely advertising (I believe PSA's count), and it's good advertising.

atb2005's picture
13567 pencils

Yes it is adorable, but no, it's not advertising, let alone good advertising. It's just a set of cute illustrations. Would you adopt a pet as a result of this campaign? I highly doubt so.

Agent_Cooper's picture
14 pencils


Nike Diesel's picture
Nike Diesel
13389 pencils


Roger Keynes's picture
Roger Keynes
5498 pencils


'Animal' people would feel this.

Will Think for Salary

LeeHarvey's picture
3045 pencils

Marcelo Maia did a good job, very cute illustrations, nice insight. I like.

Mantufayo's picture
580 pencils

This is beautiful, memorable and it works! Bom trabalho, rapazes.

historica's picture
110 pencils

simple & good

Glut's picture
3947 pencils

adopt one pet so you can have a chance on going millonaire?

Roger Keynes's picture
Roger Keynes
5498 pencils

So many pencils... yet soooo literal.

Will Think for Salary

Nike Diesel's picture
Nike Diesel
13389 pencils

Don't be ignorant.

A pet can change your life. In many ways. This is one of them. And, Yes. Even a chance to become a millionaire.

artyduran's picture
1363 pencils

Simple. Effective. It's not about becoming millionaire. It's about a pet leading you to good things/moments.

TatiiiAlmeida's picture
166 pencils

I like! This one is easier to understand and make understand the oil work. This is simple. The other we need stop and think what is this big black ball?

Roger Keynes's picture
Roger Keynes
5498 pencils

Great ad idea.
And the fact that it's getting some people's advertising guards down only proves it. ;)

Will Think for Salary

jackblack's picture
2328 pencils


vidya.shankaran's picture
724 pencils

Art is brilliant.. very appealing ..what better way to get people to adopt pets ?!

Nike Diesel's picture
Nike Diesel
13389 pencils

Great set of ads. Memorable with a nice smile.

mikey mugambi's picture
mikey mugambi
69 pencils

The message is clear and simple. I like

CommandZ's picture
2484 pencils

What's not to love?! Wish there was a third one.

cvchitale's picture
1310 pencils


kptkptn's picture
33 pencils

10 points...


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