Pets Aren’t Something You Just Throw Away. They’ll Never Abandon You. So Don’t Abandon Them.
Advertising Agency: NovaS/B, Sao Paulo, Brazil
Creative Director: Ricardo Furriel
Art Director: Marcelo Maia
Copywriters: Ricardo Furriel, Fabio Ludmer
Photographer: Andre Faccioli
Published: July 2009
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12 Comments
I've seen this copy before... besides I don't see any deepness comparing a dog to a cassette tape.
Say my name, say my name...
agree with r u serious. imparallel comparision. doesn't connect. forceful. thats the same feeling i had when i saw the piece.
shahid
Lame!
withalltherespects
They should have shown a real dog...or should I say a reel to reel dog..........what the hell has a cassette got to do with dogs???????
forced
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Alexandre Brito
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It's ok, not great.
What hath God wrought
You take out the emotional factor with the visual. If you can show an animal looking like a thrown out object, it may be good. And yes, it is a bit lame when show a metaphor by writing one's name over the picture of the other thing. Cheap solution.
Great photo. I like the image treatment.
http://www.designidea.info/?p=319
what's the cassette got to do with anything????
This is the only ad I don't like in this campaign. All the others are good.
puppy itself would do more (and better)