July 2009

Print advertisment created by NovaS/B, Brazil for Sao Paulo City Hall, within the category: Public Interest, NGO.

Pets Aren’t Something You Just Throw Away. They’ll Never Abandon You. So Don’t Abandon Them.

Advertising Agency: NovaS/B, Sao Paulo, Brazil
Creative Director: Ricardo Furriel
Art Director: Marcelo Maia
Copywriters: Ricardo Furriel, Fabio Ludmer
Photographer: Andre Faccioli

Comments (12)

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Highest Rated

satrianee's picture
Activity Score 3748

puppy itself would do more (and better)

R U serious's picture
R U serious
Activity Score 416

I've seen this copy before... besides I don't see any deepness comparing a dog to a cassette tape.

Say my name, say my name...

shahidali's picture
Activity Score 4069

agree with r u serious. imparallel comparision. doesn't connect. forceful. thats the same feeling i had when i saw the piece.


Adaddicted's picture
Activity Score 3435



Phil Lestino's picture
Phil Lestino
Activity Score 1684

They should have shown a real dog...or should I say a reel to reel dog..........what the hell has a cassette got to do with dogs???????

xcreativity's picture
Activity Score 2374


=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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morse's picture
Activity Score 17775

It's ok, not great.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Dzsoi's picture
Activity Score 8482

You take out the emotional factor with the visual. If you can show an animal looking like a thrown out object, it may be good. And yes, it is a bit lame when show a metaphor by writing one's name over the picture of the other thing. Cheap solution.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Great photo. I like the image treatment.

jony.mayer's picture
Activity Score 11
art one's picture
art one
Activity Score 70

what's the cassette got to do with anything????

atb2005's picture
Activity Score 13557

This is the only ad I don't like in this campaign. All the others are good.

satrianee's picture
Activity Score 3748

puppy itself would do more (and better)