Agency Network: 
November 2009

Print advertisment created by NovaS/B, Brazil for Sao Paulo City Hall, within the category: Public Interest, NGO.

For you, it was just a bottle. For the city, it's another flood. When you litter you could be helping flood your city.

Advertising Agency: NovaS/B, Sao Paulo, Brazil
Creative Director: Ricardo Furriel
Art Director: Marcelo Maia
Copywriter: Bruno Faulhaber
Illustrator: Domani

Comments (18)

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AmOgodzzz's picture
Activity Score 826

Alarmist and melodramatic.

atb2005's picture
Activity Score 13557

Agreed. 7 stars.

nspad's picture
Activity Score 96

Good art direction, but I don't get it? Is littering the cause of flood in Sao Paulo? (Not very up-to-the-minute with Brazilian news.

R U serious's picture
R U serious
Activity Score 418

Yep, one of the causes. Littering clogs up the city drainage system and aggravates the floods... That being said, I don't love this ad anyways... it's just the same O' same O' little tip of the iceberg metaphor...

Say my name, say my name...

JC Carvalho's picture
JC Carvalho
Activity Score 152

"Is littering the cause of flood in Sao Paulo?"

Yeah, but it works perfectly for any big city. It's a great ad, clever and pretty. Congratulations Brazil

Hell yeah!!

Adaddicted's picture
Activity Score 3435

Plagiarism content??!

Heavily photoshopped,especially the cloud. We missed that Brazilian touch here ; (


Dzsoi's picture
Activity Score 8528

This one here is a much weaker idea for practically the same brief/message. It makes me love even more the ad you linked :)

Phil Lestino's picture
Phil Lestino
Activity Score 1684

This clearly shows the danger even if is not very exciting.....still the plebians who pollute the river won't take any notice of anything so this is good enough

brainslashed's picture
Activity Score 32

i think these need to be put up on every nook and corner. It conveys a strong message and clear enough for any dufus to get.

xcreativity's picture
Activity Score 2374

good concept.. but i would change the copy.

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Appolonia's picture
Activity Score 298

i think the copy is too long..there is no use for the last line written in small font

Marlus Lau's picture
Marlus Lau
Activity Score 1808

I believe it's delivering the message clearly to the target.

Fulfills it's function as an ad.

art one's picture
art one
Activity Score 70

i'm sure i saw the same ad just executed differently (very similarly) here actually not but a few days ago..... hmmmmm

satrianee's picture
Activity Score 3748

I like the movie poster like print.

joelapompe's picture
Activity Score 3851

addadicted is right, it's very close to this one :

Dzsoi's picture
Activity Score 8528

Not the same at all. That was based on the brilliant use of the fact that from that perspective, objects under water look bigger.
This one here only states your are not the only one polluting the water - if everybody thinks the way you do, it will cause flood.
A pretty old banality.

Riander's picture
Activity Score 318

I love it, its clear!!!

alausa's picture
Activity Score 1420