Sao Paulo City Hall: Flood

For you, it was just a bottle. For the city, it's another flood. When you litter you could be helping flood your city.

Advertising Agency: NovaS/B, Sao Paulo, Brazil
Creative Director: Ricardo Furriel
Art Director: Marcelo Maia
Copywriter: Bruno Faulhaber
Illustrator: Domani

November 2009


AmOgodzzz's picture
826 pencils

Alarmist and melodramatic.

atb2005's picture
13561 pencils

Agreed. 7 stars.

nspad's picture
96 pencils

Good art direction, but I don't get it? Is littering the cause of flood in Sao Paulo? (Not very up-to-the-minute with Brazilian news.

R U serious's picture
R U serious
416 pencils

Yep, one of the causes. Littering clogs up the city drainage system and aggravates the floods... That being said, I don't love this ad anyways... it's just the same O' same O' little tip of the iceberg metaphor...

Say my name, say my name...

JxCx138's picture
152 pencils

"Is littering the cause of flood in Sao Paulo?"

Yeah, but it works perfectly for any big city. It's a great ad, clever and pretty. Congratulations Brazil

Hell yeah!!

Adaddicted's picture
3435 pencils

Plagiarism content??!

Heavily photoshopped,especially the cloud. We missed that Brazilian touch here ; (


Dzsoi's picture
8001 pencils

This one here is a much weaker idea for practically the same brief/message. It makes me love even more the ad you linked :)

Phil Lestino's picture
Phil Lestino
1684 pencils

This clearly shows the danger even if is not very exciting.....still the plebians who pollute the river won't take any notice of anything so this is good enough

brainslashed's picture
32 pencils

i think these need to be put up on every nook and corner. It conveys a strong message and clear enough for any dufus to get.

xcreativity's picture
2374 pencils

good concept.. but i would change the copy.

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Appolonia's picture
298 pencils

i think the copy is too long..there is no use for the last line written in small font

Marlus Lau's picture
Marlus Lau
1808 pencils

I believe it's delivering the message clearly to the target.

Fulfills it's function as an ad.

art one's picture
art one
70 pencils

i'm sure i saw the same ad just executed differently (very similarly) here actually not but a few days ago..... hmmmmm

satrianee's picture
3748 pencils

I like the movie poster like print.

Dzsoi's picture
8001 pencils

Not the same at all. That was based on the brilliant use of the fact that from that perspective, objects under water look bigger.
This one here only states your are not the only one polluting the water - if everybody thinks the way you do, it will cause flood.
A pretty old banality.

Riander's picture
318 pencils

I love it, its clear!!!

alausa's picture
1418 pencils


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