Sanzer hand gel: Subway

What you really touch?

Advertising Agency: Chuo Senko, Thailand
Creative Directors: Jak Naiprayoon, Noppadon Shinkhem
Art Director / Copywriter: Noppadon Shinkhem
Producer: Sumith Alansunyaluck
Photographer: Bob Eye View
Digital computer artist: M.A.R.S.
Published: August 2010

16 comments

kergu's picture
kergu
6785 pencils

Good idea.

akshaysrikar's picture
akshaysrikar
420 pencils

Good idea, not done well.

New Nice and Fun's picture
New Nice and Fun
377 pencils

The poorest of the serie ... Made me think of this french ad that aired in May : http://www.youtube.com/watch?v=u5envaaZmko

Guest's picture
Guest

Exact same copy :)

jackblack's picture
jackblack
2261 pencils

Great campaign. The anal bastards around the world are rejoicing 'Yes, I told you so!'.

rakkonmailna's picture
rakkonmailna
6 pencils

I have ever seen before.

Similar : " LIFEBUOY HANDWASH " That say " you eat what you touch " .

Guest's picture
Guest
Dzsoi's picture
Dzsoi
5369 pencils

Bingo! The copy is better there, art direction is better here (I mean: no person on this one +1, hand is dirty +1).

Guest's picture
Guest

Myeah... it doesn't look like it's hanging off the rail, it's a FAIL.

michelangelo's picture
michelangelo
660 pencils

Not just oily, greased, muddy hands are "dirty", even pretty, well manicured hands can be very dirty as well

manumartin5's picture
manumartin5
1202 pencils

I agree to michelangelo

Guest's picture
Guest

Noppadon

Superb : )

Guest's picture
Guest

Thanks
: ]

Sdb's picture
Sdb
1364 pencils

Looks very realistic, but it seems scary.

Carlos Aledo's picture
Carlos Aledo
63 pencils

The two others are good, but I think this one doesn't work very well

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