Sanzer hand gel: Phone booth

What you really touch?

Advertising Agency: Chuo Senko, Thailand
Creative Directors: Jak Naiprayoon, Noppadon Shinkhem
Art Director / Copywriter: Noppadon Shinkhem
Producer: Sumith Alansunyaluck
Photographer: Bob Eye View
Digital computer artist: M.A.R.S.
Published: August 2010


Guest's picture

Awesome idea!!!

shaimaa issa's picture
shaimaa issa
16 pencils

disgusting image..but i liked the way of the comaign

shaimaa issa

xtianwilliams's picture
60 pencils

my favorite of the 3. The only one that misses the mark for me is the subway. Solid campaign none the less.

Yarp's picture
387 pencils


Billoughsby's picture
5097 pencils

Sock-to-the-jaw surrealism. Cool.

(Don't really like the copy line, but let's assume the problem is in the translation, shall we?)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture

I like this a lot!

ksolli's picture
23 pencils

I like it a lot!

Guest's picture

great. very impactful

New Nice and Fun's picture
New Nice and Fun
377 pencils

My favorite ! Very impactful and also disgusting ... But even if I was using Sanzer hand gel, I don't know if i would use these phone booths anymore...

Billoughsby's picture
5097 pencils

Too true. --And I don't even want to think about what these guys could do with the mouthpiece of the telephone handset, if they can imagine something this gross for the buttons.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

RicardoOliveira1987's picture
65 pencils


Twitter: RSPOliveira

Lazarus's picture
1538 pencils


rakkonmailna's picture
6 pencils

I have ever seen before.

Similar : " LIFEBUOY HANDWASH " That say " you eat what you touch " .

velle's picture
1550 pencils


morse's picture
16609 pencils

Fantastic idea and execution. 10 stars!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Oblabla's picture
298 pencils

I also like this one but i think i prefer the hand as a door knob cause their is no way to get into a room or somewhere (outside or inside) without touching the door handle.
So it makes me feel like you have to touch it in some ways, like you might have to shake the hand of someone who might have dirty hands too, because that's just part of your behaviour and education so it become unavoidable.
This one ad is good too, better than the subway one, but ya as it has been highlighted previously, we can live without using a phone booths but not without door knobs!

Guest's picture

Thanks for a logic : ]

Stroumfita's picture
17 pencils

Excellent! We might use telephone booths less than door handles or subway, but this one is much more impressive and gets strictly to the point. Great idea and amazing execution! Oh and spooky of course ;P I just love it!

Guest's picture

i liked a lot compared to other ads.....awesome must say......

Yasmiynt's picture
16 pencils

This is so grossly effective. This is a very smart ad and the imagery is absolutely disgusting but in a VERY good way. Well executed i must say

CuriousPencil's picture
4227 pencils

+1 for "grossly effective". And "...disgusting but in a VERY good way"... do you write for porn?

Irina Paroshina-Avadyaeva's picture
Irina Paroshina...
4 pencils

Great idea but looks horrible ))

kpkasun's picture
7 pencils


Carlos Aledo's picture
Carlos Aledo
63 pencils

Creepy and funny! For this product I think It works perfect.

hportmann16's picture
6 pencils

I really like the idea of this ad because it immediately grabs your attention. It makes you think about all the things you do touch throughout the day and maybe you should be carrying hand sanitizer. Although it uses a bit of fear, it doesn't take away from the message although I think the copy line could be improved.

BKKNICK's picture
4 pencils

thai style

MidasTouch's picture
1024 pencils

Amazing! My favorite!

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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