Sanzer hand gel: Phone booth

What you really touch?

Advertising Agency: Chuo Senko, Thailand
Creative Directors: Jak Naiprayoon, Noppadon Shinkhem
Art Director / Copywriter: Noppadon Shinkhem
Producer: Sumith Alansunyaluck
Photographer: Bob Eye View
Digital computer artist: M.A.R.S.
Published: August 2010

27 comments

Guest's picture
Guest

Awesome idea!!!

shaimaa issa's picture
shaimaa issa
16 pencils

disgusting image..but i liked the way of the comaign

shaimaa issa

xtianwilliams's picture
xtianwilliams
60 pencils

my favorite of the 3. The only one that misses the mark for me is the subway. Solid campaign none the less.

Yarp's picture
Yarp
387 pencils

Nice!

Billoughsby's picture
Billoughsby
5091 pencils

Sock-to-the-jaw surrealism. Cool.

(Don't really like the copy line, but let's assume the problem is in the translation, shall we?)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

I like this a lot!

ksolli's picture
ksolli
23 pencils

I like it a lot!

Guest's picture
Guest

great. very impactful

New Nice and Fun's picture
New Nice and Fun
377 pencils

My favorite ! Very impactful and also disgusting ... But even if I was using Sanzer hand gel, I don't know if i would use these phone booths anymore...

Billoughsby's picture
Billoughsby
5091 pencils

Too true. --And I don't even want to think about what these guys could do with the mouthpiece of the telephone handset, if they can imagine something this gross for the buttons.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

RicardoOliveira1987's picture
RicardoOliveira1987
65 pencils

Brilliant!!!!

Blog: webfreshquinhas.posterous.com
Twitter: RSPOliveira

Lazarus's picture
Lazarus
1502 pencils

Great.

rakkonmailna's picture
rakkonmailna
6 pencils

I have ever seen before.

Similar : " LIFEBUOY HANDWASH " That say " you eat what you touch " .

velle's picture
velle
1550 pencils

awesome

morse's picture
morse
15853 pencils

Fantastic idea and execution. 10 stars!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Oblabla's picture
Oblabla
298 pencils

I also like this one but i think i prefer the hand as a door knob cause their is no way to get into a room or somewhere (outside or inside) without touching the door handle.
So it makes me feel like you have to touch it in some ways, like you might have to shake the hand of someone who might have dirty hands too, because that's just part of your behaviour and education so it become unavoidable.
This one ad is good too, better than the subway one, but ya as it has been highlighted previously, we can live without using a phone booths but not without door knobs!

Oblabla.wordpress.com

Guest's picture
Guest

Thanks for a logic : ]

Stroumfita's picture
Stroumfita
17 pencils

Excellent! We might use telephone booths less than door handles or subway, but this one is much more impressive and gets strictly to the point. Great idea and amazing execution! Oh and spooky of course ;P I just love it!

Guest's picture
Guest

i liked a lot compared to other ads.....awesome must say......

Yasmiynt's picture
Yasmiynt
16 pencils

This is so grossly effective. This is a very smart ad and the imagery is absolutely disgusting but in a VERY good way. Well executed i must say

CuriousPencil's picture
CuriousPencil
4227 pencils

+1 for "grossly effective". And "...disgusting but in a VERY good way"... do you write for porn?

Irina Paroshina-Avadyaeva's picture
Irina Paroshina...
4 pencils

Great idea but looks horrible ))

kpkasun's picture
kpkasun
7 pencils

god....

Carlos Aledo's picture
Carlos Aledo
63 pencils

Creepy and funny! For this product I think It works perfect.

hportmann16's picture
hportmann16
6 pencils

I really like the idea of this ad because it immediately grabs your attention. It makes you think about all the things you do touch throughout the day and maybe you should be carrying hand sanitizer. Although it uses a bit of fear, it doesn't take away from the message although I think the copy line could be improved.

BKKNICK's picture
BKKNICK
4 pencils

thai style

MidasTouch's picture
MidasTouch
1024 pencils

Amazing! My favorite!

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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