The World's first waterproof digital movie camera. Sanyo
Advertising Agency: Whybin TBWA\Tequila, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Ben Pearce
Copywriter: Richard Kahotea
Retoucher: Nick Mueller
Typographer: Ben Pearce
Published: November 2007
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15 Comments
Schoolboy video error - get the boom in the shot.
What say, JoeBk?
Genius. Love it
genius?
this is utter rubbish, sorry.
The microphone is so badly done, this could have been so much better. Lazy lazy job
Firstly, dont digital cams by default come with a hi-end microphone these days? Secondly underwater booms arent usual dry booms used during conventional shoots. The boom could have rather been done away with and a faux like bubbles originating out of the directors oxygen cylinder. Also the Sanyo tag looks more like an underwater tour ticket. Could have just been a line at the bottom saying " The World's first waterproof digital movie camera from Sanyo".
Art is wonderful.
Hmm and flying saucers don't exist so you can't use them in an ad. I think the retouching is brilliantly done. And the idea is much better than a lot of other shit out there. Plus we do have to remember, when you deal with clients invariably you have to sacrifice a few things. I think these guys came out fairly unscathed.
retouching????
That's one of the worst retouching job I've seen on this blog!
support your fellow kind, i understand
what i cant understand is that this Camera (before the boom storyin the comments) itself can only....... and hear me good........ it can record up to 1,5m that's all......!!!!!!
while in here it shows as if you are at 5 meters depth, now i understand that flying saucers dont exist, this is why you use em but in this case you are lying to your consumers you are advertising a specific specification in a wrong way
if not.... i didnt get it before i read the comments below in red
The man who stops advertising to save money is like the man who stops the clock to save time
i kind of understand what youre saying but i also have to diagree with you even though i hate this ad.
Advertising=lies
Lets face it, if you spray AXE all over yourself youre not going to have one thousand women running towards you either, right?
you just might!!!!!! if you are good looking and happens that 1000 woman tic for the same fregrance it might happen but in here no way jose that the camera can go to 5 meters so are you for the ads that make it to the awards or for the ads that sells the product in creative way (not a lie)
The man who stops advertising to save money is like the man who stops the clock to save time
Expected.
sorry to keep going back to this but what a waste of brief. I wished we got briefs like this.
Wouldnt it be cool if you make some fish or marine wildlife look like famous actors for example?
or what if you use a crabs claw to look like a clapperboard?
so many damn possibilities
crab claw for a clapperboard... genius.
where do you work justpassingby?
walkingbuddha, do i smell sarcasim?
ps i work nowhere near Australia, sorry mate