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Sanyo: The Loch Ness monster

Sanyo: The Loch Ness monster
Your rating: None Average: 5.9 (10 votes)

See what's under the sea. Xacti CA8 Digital Underwater Camera. In store May.

Advertising Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Director: Luke Chess
Creative Group Head: Hywel James
Designer: Nick Smith
Head of Art: Tim Huse
Creatives: Hywel James, Tim Huse
Group Account Director: Angelina Farry
Account Manager: Lucy Pilkington
Producer: Heath Davy

Comments

ricklongo's picture 1246 pencils

Again, "sea" here doesn't quite fit. Should have been "See what's underwater", ou "under the surface".

Guest's picture

The loch ness monster? under the sea?

Guest's picture

Good point, it should be underwater. But good idea nonetheless it's just a matter of fixing the copy.

Guest's picture

Does it even need a line?

sush's picture 309 pencils
6

nice but difficult to understand.guess the demographic counts.

sue

Guest's picture

For the previous comment. Yes, the Loch Ness Monster. No, not under the sea. Two blokes in scuba gear are under the sea. The Loch Ness Monster is above the sea. I thought it was easy to get.

ricklongo's picture 1246 pencils

The point is that a loch isn't the sea.

Guest's picture

It's average. Makes me yawn, loch or no loch.

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