Sanyo: The Loch Ness monster
See what's under the sea. Xacti CA8 Digital Underwater Camera. In store May.
Advertising Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Director: Luke Chess
Creative Group Head: Hywel James
Designer: Nick Smith
Head of Art: Tim Huse
Creatives: Hywel James, Tim Huse
Group Account Director: Angelina Farry
Account Manager: Lucy Pilkington
Producer: Heath Davy
8 Comments
Again, "sea" here doesn't quite fit. Should have been "See what's underwater", ou "under the surface".
The loch ness monster? under the sea?
Good point, it should be underwater. But good idea nonetheless it's just a matter of fixing the copy.
Does it even need a line?
nice but difficult to understand.guess the demographic counts.
sue
For the previous comment. Yes, the Loch Ness Monster. No, not under the sea. Two blokes in scuba gear are under the sea. The Loch Ness Monster is above the sea. I thought it was easy to get.
The point is that a loch isn't the sea.
It's average. Makes me yawn, loch or no loch.