Sanyo: The Loch Ness monster

See what's under the sea. Xacti CA8 Digital Underwater Camera. In store May.

Advertising Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Director: Luke Chess
Creative Group Head: Hywel James
Designer: Nick Smith
Head of Art: Tim Huse
Creatives: Hywel James, Tim Huse
Group Account Director: Angelina Farry
Account Manager: Lucy Pilkington
Producer: Heath Davy

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8 comments

ricklongo's picture
ricklongo
1244 pencils

Again, "sea" here doesn't quite fit. Should have been "See what's underwater", ou "under the surface".

Guest's picture
Guest

The loch ness monster? under the sea?

Guest's picture
Guest

Good point, it should be underwater. But good idea nonetheless it's just a matter of fixing the copy.

Guest's picture
Guest

Does it even need a line?

sush's picture
sush
518 pencils

nice but difficult to understand.guess the demographic counts.

sue

Guest's picture
Guest

For the previous comment. Yes, the Loch Ness Monster. No, not under the sea. Two blokes in scuba gear are under the sea. The Loch Ness Monster is above the sea. I thought it was easy to get.

ricklongo's picture
ricklongo
1244 pencils

The point is that a loch isn't the sea.

Guest's picture
Guest

It's average. Makes me yawn, loch or no loch.

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