One Screen. Two Channels.
This visual called ARDHNARISHWAR (half man half woman in one body) is a widely recognized visual symbol from Indian Hindu mythology.
Advertising Agency: Triton Communications, Bangalore, India
Creative Director/Copywriter: Satya P Ranjan
Art Director: Bhupen Gosai
Published: May 2007
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24 Comments
like it , works well in india i guess
Nup!!! It won't.
Will it not? why not?
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It's only an ad.
www.aaasmith.blogspot.com
too bad they showed the same visual twice. They did not need the cow and teh lion AGAIN in the screen
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
I am liking this, isn't it.
>>>> That's not an ad. THIS is an ad.
only in india
Not even in India. I know.
Is that so?
I don't know much about Indian culture, so why would this go down badly?
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It's only an ad.
www.aaasmith.blogspot.com
Because when it comes to India, religion is damn sensitive issue. And why touch the paining nerve again and again?
Not happening.
Ah right I see.
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It's only an ad.
www.aaasmith.blogspot.com
It's too good man
whats this about innit?
some indian thing like two channels of thought?
I think it looks great! doesn't need the TV sceen at the bottom - overcomplicates it.
How would this fair in India? what with it using Hindu religious imagery to sell TVs.
Would that be offensive?
I (an ignorant westerner) am mighty curious.
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It's only an ad.
www.aaasmith.blogspot.com
I am not Indian nor am I very familiar with Hinduism.
And I needed the TV screen at the bottom otherwise I wouldn't have understand it.
It's the same goddess, right? She is just wearing different stuff.
I would have guessed that this is a common way of showing her.
Could have the two images be more different to make it clearer.
Very subtle.
Ardhnareshwar is not Goddess or God. It is just that Ardhanareswar.
Half God (Lord Shiva)
Half Goddess (Goddess Parvati).
They're are husband and wife.
Together they're called Ardhnareshwar.
There is folklore to it, but being an atheist, my knowledge is limited.
Wow, thats pretty cool, I might Wikipedia that story!
Cheers!
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It's only an ad.
www.aaasmith.blogspot.com
I'm there to help you with Wikipedia...I did the ad
Oh nice one.
I was just going to type t in and have a look, what should i look for?
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It's only an ad.
www.aaasmith.blogspot.com
u can ask me if you need info
Great product.
Such a waste...
I comment the comments
does this mean i only get to see "half" of both the channels?
its nice, but its not killer.
guys, thanks for your comments!
Hmmm.Shows some thinking has gone through. My fear is how people will react Satya? Probably, the
baseline can flex its muscles in a better way, since the visual is doing the weightlifting.
Damn, being an Indian, i kick it in. Will the public be as furious as Lord Shiva?