Sanyo: Ice

See what's under the sea. Xacti CA8 Digital Underwater Camera. In store May.

Advertising Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Director: Luke Chess
Creative Group Head: Hywel James
Designer: Nick Smith
Head of Art: Tim Huse
Creatives: Hywel James, Tim Huse
Group Account Director: Angelina Farry
Account Manager: Lucy Pilkington
Producer: Heath Davy

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20 comments

Guest's picture
Guest

The line feels a little clumsy. And the iceberg motive is so common - any further execution has to be absolutely genius. Which this is not.

Ed Mintone's picture
Ed Mintone
585 pencils

Interesting

LucasPS's picture
LucasPS
523 pencils

The best of the three, i think its a very good campain, simple, funny, direct to the target (who ever it is)

Ivan: Please, replace de "Next" and "Previous" buttoms, they where so important...

Guest's picture
Guest

Super sweet

Guest's picture
Guest

esta es la mejor

Guest's picture
Guest

this one is the best out of the three,
very nice one....

Guest's picture
Guest

the best one out of the three.
verynice one

Gott's picture
Gott
36 pencils

I agree with everyone above...too bad the other two couldn't have the same type of execution. That would have made it off the charts!

franksandres's picture
franksandres
172 pencils

Very nice concept.

Guest's picture
Guest

great idea and fantastic execution .. this one is my best .. just love it

Guest's picture
Guest

What the fuck is a "berg"?

Guest's picture
Guest

If u dont know what is a berg... then jus shut ur mouth n get out of this place..... ha haaaaaa hooooo ... n u cant fuck with a berg.... :)

Guest's picture
Guest

My favorite fo the bunch. Good art direction.
--
www.brandonknowlden.com

Guest's picture
Guest

brilliant campaign

Guest's picture
Guest

Shit. There are so many better ads for this camera out there.

Guest's picture
Guest

I like the art but in this case I don't understand why the water surface is showing beneath the water line...

Guest's picture
Guest

it's better if the iceberg made of ice... i like it clean and can sell the product

fen1x's picture
fen1x
471 pencils

I need to say that I like it.

Guest's picture
Guest

ya,i also think that,it's better if the icebery made of ice.

roby's picture
roby
65 pencils

Beautiful! Superb art direction! Congratulations!

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