Sanyo: Ice
See what's under the sea. Xacti CA8 Digital Underwater Camera. In store May.
Advertising Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Director: Luke Chess
Creative Group Head: Hywel James
Designer: Nick Smith
Head of Art: Tim Huse
Creatives: Hywel James, Tim Huse
Group Account Director: Angelina Farry
Account Manager: Lucy Pilkington
Producer: Heath Davy
20 Comments
The line feels a little clumsy. And the iceberg motive is so common - any further execution has to be absolutely genius. Which this is not.
Interesting
The best of the three, i think its a very good campain, simple, funny, direct to the target (who ever it is)
Ivan: Please, replace de "Next" and "Previous" buttoms, they where so important...
Todos somos ignorantes, pero no todos ignoramos lo mismo.
Super sweet
esta es la mejor
this one is the best out of the three,
very nice one....
the best one out of the three.
verynice one
I agree with everyone above...too bad the other two couldn't have the same type of execution. That would have made it off the charts!
Very nice concept.
great idea and fantastic execution .. this one is my best .. just love it
What the fuck is a "berg"?
If u dont know what is a berg... then jus shut ur mouth n get out of this place..... ha haaaaaa hooooo ... n u cant fuck with a berg.... :)
My favorite fo the bunch. Good art direction.
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www.brandonknowlden.com
brilliant campaign
Shit. There are so many better ads for this camera out there.
I like the art but in this case I don't understand why the water surface is showing beneath the water line...
it's better if the iceberg made of ice... i like it clean and can sell the product
I need to say that I like it.
ya,i also think that,it's better if the icebery made of ice.
Beautiful! Superb art direction! Congratulations!