Advertisement

Floating log

Published/Aired: 
May 2009
Description: 

See what's under the sea. Xacti CA8 Digital Underwater Camera. In store May.

Advertising Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Director: Luke Chess
Creative Group Head: Hywel James
Designer: Nick Smith
Head of Art: Tim Huse
Creatives: Hywel James, Tim Huse
Group Account Director: Angelina Farry
Account Manager: Lucy Pilkington
Producer: Heath Davy

Comments (16)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

it looks like a floating log ON TOP of the water. but under the water it is revealed to be a sleeping crocodile. nice idea that looks awesome.

ricklongo's picture
ricklongo
Activity Score 1244

Sleeping croc at sea?

Guest's picture
Guest

crocs can swim in both salt and fresh water

Guest's picture
Guest

crocs can swim in both salt and fresh water

Guest's picture
Guest

BASURA DE DISEÑO NO SIRVE PARA NADA EN SERIO...MALASOO

Guest's picture
Guest

HAY....que comentario tan primiparo....ud acaba de salir de la universidad seguramente.

LucasPS's picture
LucasPS
Activity Score 523

I think its very good stuff. Its an insight. Me only doud its for the product, where do you public this kind of thins?? there´re too specific for such a production. Maybe the ad agency where i´m work its bad...
I had to talk whit my psiquiatrist.

Sorry for my english!

kgeiger's picture
kgeiger
Activity Score 7287

I like these adverts. Nice and to the point.

Gualcor's picture
Gualcor
Activity Score 978

not

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

krautland's picture
krautland
Activity Score 3216

this is a lovely campaign.

Guest's picture
Guest

I like these

Guest's picture
Guest

Me gusta, interesante y bonito.

Guest's picture
Guest

it's a copied idea, previously it has been used for a news channel, u'll find it in archive 2007 or 2008

Guest's picture
Guest

cool, good looking campaign. well done

asifthebest's picture
asifthebest
Activity Score 88

Like the art direction!

Emran Hayat's picture
Emran Hayat
Activity Score 832

a floating log cant float underwater

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

it looks like a floating log ON TOP of the water. but under the water it is revealed to be a sleeping crocodile. nice idea that looks awesome.

Advertisement

20% Off Sale at iStock until December 9th 2016