Sanyo: Floating log

See what's under the sea. Xacti CA8 Digital Underwater Camera. In store May.

Advertising Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Director: Luke Chess
Creative Group Head: Hywel James
Designer: Nick Smith
Head of Art: Tim Huse
Creatives: Hywel James, Tim Huse
Group Account Director: Angelina Farry
Account Manager: Lucy Pilkington
Producer: Heath Davy

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16 comments

ricklongo's picture
ricklongo
1244 pencils

Sleeping croc at sea?

Guest's picture
Guest

crocs can swim in both salt and fresh water

Guest's picture
Guest

crocs can swim in both salt and fresh water

Guest's picture
Guest

BASURA DE DISEÑO NO SIRVE PARA NADA EN SERIO...MALASOO

Guest's picture
Guest

HAY....que comentario tan primiparo....ud acaba de salir de la universidad seguramente.

LucasPS's picture
LucasPS
523 pencils

I think its very good stuff. Its an insight. Me only doud its for the product, where do you public this kind of thins?? there´re too specific for such a production. Maybe the ad agency where i´m work its bad...
I had to talk whit my psiquiatrist.

Sorry for my english!

kgeiger's picture
kgeiger
7004 pencils

I like these adverts. Nice and to the point.

Gualcor's picture
Gualcor
972 pencils

not

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

krautland's picture
krautland
3204 pencils

this is a lovely campaign.

Guest's picture
Guest

I like these

Guest's picture
Guest

Me gusta, interesante y bonito.

Guest's picture
Guest

it's a copied idea, previously it has been used for a news channel, u'll find it in archive 2007 or 2008

Guest's picture
Guest

cool, good looking campaign. well done

asifthebest's picture
asifthebest
88 pencils

Like the art direction!

Emran Hayat's picture
Emran Hayat
832 pencils

a floating log cant float underwater

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

it looks like a floating log ON TOP of the water. but under the water it is revealed to be a sleeping crocodile. nice idea that looks awesome.

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