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Sanyo: Floating log

Sanyo: Floating log
Your rating: None Average: 6.9 (14 votes)

See what's under the sea. Xacti CA8 Digital Underwater Camera. In store May.

Advertising Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Director: Luke Chess
Creative Group Head: Hywel James
Designer: Nick Smith
Head of Art: Tim Huse
Creatives: Hywel James, Tim Huse
Group Account Director: Angelina Farry
Account Manager: Lucy Pilkington
Producer: Heath Davy

Comments

ricklongo's picture 1221 pencils

Sleeping croc at sea?

Guest's picture

crocs can swim in both salt and fresh water

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crocs can swim in both salt and fresh water

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BASURA DE DISEÑO NO SIRVE PARA NADA EN SERIO...MALASOO

Guest's picture

HAY....que comentario tan primiparo....ud acaba de salir de la universidad seguramente.

LucasPS's picture 520 pencils
8

I think its very good stuff. Its an insight. Me only doud its for the product, where do you public this kind of thins?? there´re too specific for such a production. Maybe the ad agency where i´m work its bad...
I had to talk whit my psiquiatrist.

Sorry for my english!

Todos somos ignorantes, pero no todos ignoramos lo mismo.

kgeiger's picture 5158 pencils

I like these adverts. Nice and to the point.

Gualcor's picture 375 pencils
5

not

krautland's picture 2465 pencils

this is a lovely campaign.

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I like these

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6

Me gusta, interesante y bonito.

Guest's picture

it's a copied idea, previously it has been used for a news channel, u'll find it in archive 2007 or 2008

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9

cool, good looking campaign. well done

asifthebest's picture 88 pencils

Like the art direction!

Emran Hayat's picture 771 pencils

a floating log cant float underwater

Creativity is a natural extension of our enthusiasm

Guest's picture

it looks like a floating log ON TOP of the water. but under the water it is revealed to be a sleeping crocodile. nice idea that looks awesome.

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