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Sanyo: Floating log

Sanyo: Floating log
Your rating: None Average: 6.9 (14 votes)

See what's under the sea. Xacti CA8 Digital Underwater Camera. In store May.

Advertising Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Director: Luke Chess
Creative Group Head: Hywel James
Designer: Nick Smith
Head of Art: Tim Huse
Creatives: Hywel James, Tim Huse
Group Account Director: Angelina Farry
Account Manager: Lucy Pilkington
Producer: Heath Davy

Comments

ricklongo's picture 1246 pencils

Sleeping croc at sea?

Guest's picture

crocs can swim in both salt and fresh water

Guest's picture

crocs can swim in both salt and fresh water

Guest's picture

BASURA DE DISEÑO NO SIRVE PARA NADA EN SERIO...MALASOO

Guest's picture

HAY....que comentario tan primiparo....ud acaba de salir de la universidad seguramente.

LucasPS's picture 520 pencils
8

I think its very good stuff. Its an insight. Me only doud its for the product, where do you public this kind of thins?? there´re too specific for such a production. Maybe the ad agency where i´m work its bad...
I had to talk whit my psiquiatrist.

Sorry for my english!

Todos somos ignorantes, pero no todos ignoramos lo mismo.

kgeiger's picture 5627 pencils

I like these adverts. Nice and to the point.

Gualcor's picture 593 pencils
5

not

--
Observo y vivo
http://gualcor.blogspot.com

krautland's picture 2521 pencils

this is a lovely campaign.

Guest's picture

I like these

Guest's picture
6

Me gusta, interesante y bonito.

Guest's picture

it's a copied idea, previously it has been used for a news channel, u'll find it in archive 2007 or 2008

Guest's picture
9

cool, good looking campaign. well done

asifthebest's picture 88 pencils

Like the art direction!

Emran Hayat's picture 780 pencils

a floating log cant float underwater

Creativity is a natural extension of our enthusiasm

Guest's picture

it looks like a floating log ON TOP of the water. but under the water it is revealed to be a sleeping crocodile. nice idea that looks awesome.

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