Santander: Family, 1

Consider the possibility.
Santander Retirement Plans.

Advertising Agency: Talent, São Paulo, Brazil
Creative Directors: João Livi, Eduardo Martins, Philippe Degen
Art Directors: Denis Peralta, Leonardo Rua
Copywriter: David Romanetto
Photographer: Hugo Treu

4 comments

damnson's picture
damnson
11133 pencils

What is the idea exactly?

An axe murderer of ads.

kleenex's picture
kleenex
38984 pencils

With Santander you will live a good enough of a life financially you will be to see all those other family members in your lifetime..

damnson's picture
damnson
11133 pencils

Aha! I like it, but I'm not sure that everybody will get it.

An axe murderer of ads.

Khanh Le's picture
Khanh Le
44 pencils

It's actually well played. I guest some will not get it for they are not familiar with the brand. But the local will totally get it.

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