Santam: Scary Bits

Because nobody deserves a big fright

To save its clients from nasty surprises on Halloween, Insurance company Santam informed them of the scariest parts of the evenings horror movies. The ad directs to the brands twitter profile http://www.twitter/com/talktosantam which live tweets warnings on the frights during the movies.

Advertising Agency: King James, Cape Town, South Africa
Creative Director: Alistair King
Art Director: Karin Barry
Copywriter: Paige Nick
Moe Kekana, Designer
Creative Director / Social Media: Dan Pinch
Published: October 2012

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6 comments

Jeelish's picture
Jeelish
52 pencils

I like!
Damn nice!

Wordnerd's picture
Wordnerd
6662 pencils

Oh god. That is a faaaaaaaaaaaaaaaaaaaaaaar stretch. And the point where you can make sense of it, is hidden in the second line of 4-5pt copy!
thought is nice but the execution is too slow.
Also spoiler alert is missing ;)

Klara K.'s picture
Klara K.
2695 pencils

I get it, I get the connection but the fact is all I can think about is: "Don't ruin my movie, man!"

kleenex's picture
kleenex
29421 pencils

I like it.

Chikoshay's picture
Chikoshay
311 pencils

nice idea but it does not make much sense.

Roger Keynes's picture
Roger Keynes
5498 pencils

I absolutely lo-AAAAAAAAAAAAARRRRRRRRRRRRRRGGGGGGGGGGGGGGGGGGHHHHHHHH.... End of.

Will Think for Salary

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