Santam Insurance: Oopsie

Advertising Agency: King James, South Africa
Chief Creative Officer: Alistair King
Executive Creative Director: Devin Kennedy
Copywriter: Devin Kennedy
Creative Director/ Art Director: Dan Berkowitz
Account Director: Jane Rowan Parry
Illustrator: Adam Hill
Senior Account Director: Kyle Marquis

Related videos by Shutterstock

8 comments

Shawali's picture
Shawali
8384 pencils

Ultimate page turner.

Looks good, but no one is going through the hassle of reading an over long copy about insurance.

Plus the drop shadow and 3D effect don't help.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Lazarus's picture
Lazarus
1490 pencils

Sounds like they used the rationale for the campaign as the campaign.

cvchitale's picture
cvchitale
1212 pencils

superlike.....loved it as a costumer....

Troll's picture
Troll
607 pencils

And as a customer?

Siddarth Basavaraj's picture
Siddarth Basavaraj
1665 pencils

This campaign surely needs one insurer!

Love creating ads..

bate_palmas's picture
bate_palmas
1479 pencils

Disappointing coming from King James. But I guess after the 'Beautiful' ad, it's hard to maintain that level of brilliance.

The copy is fine, but ultimately the length of it serves little purpose. Why have long copy? Does it help the idea along in any way?

I'll hazard a guess that you could develop far more interesting creative solutions for a product like crunch time.

kleenex's picture
kleenex
25556 pencils

too much copy???

tazyboy's picture
tazyboy
777 pencils

looks really good. art direction and execution is very catchy.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments