Santam Insurance: Oopsie
Advertising Agency: King James, South Africa
Chief Creative Officer: Alistair King
Executive Creative Director: Devin Kennedy
Copywriter: Devin Kennedy
Creative Director/ Art Director: Dan Berkowitz
Account Director: Jane Rowan Parry
Illustrator: Adam Hill
Senior Account Director: Kyle Marquis
8 comments
Ultimate page turner.
Looks good, but no one is going through the hassle of reading an over long copy about insurance.
Plus the drop shadow and 3D effect don't help.
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
Sounds like they used the rationale for the campaign as the campaign.
superlike.....loved it as a costumer....
And as a customer?
@TrollusMaximus
http://www.behance.net/trollus_maximus
This campaign surely needs one insurer!
Love creating ads..
Disappointing coming from King James. But I guess after the 'Beautiful' ad, it's hard to maintain that level of brilliance.
The copy is fine, but ultimately the length of it serves little purpose. Why have long copy? Does it help the idea along in any way?
I'll hazard a guess that you could develop far more interesting creative solutions for a product like crunch time.
too much copy???
looks really good. art direction and execution is very catchy.