Santa Therezinha Maternity Hospital: Bad storks, Bar

You can't trust all storks.

Advertising Agency: Binder Visão Estratégica, Rio de Janeiro, Brazil
Creative Director: Marcos Apóstolo
Art Director: Marcus Saulnier
Copywriter: Gustavo Nogueira
Head of Art: Marcus Saulnier
Illustrator: Estúdio Ícone
Art Buyers: Bianca Repsold , Clara Queiroz
Account Executives: Lucas Daibert
Published: May 2013

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printlover's picture
558 pencils

explain me a double page ad for a maternity

morse's picture
15494 pencils

Unexpected, relevant and fun.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

certaintly's picture
4060 pencils

kind of a cheap concept for this product. but fun.

(cheap meaning it seems to have been done more for advertisers than for an actual client)

MindDrift's picture
1079 pencils

No. Not for this client.

kleenex's picture
26435 pencils

I guess we can't

Adaddicted's picture
3435 pencils

"You can't trust all storks."
If you remember the Stork carrying a Baby, its clever!
Gud one.


ItMatters's picture
2171 pencils


TheSmirkingFox's picture
145 pencils

Nice idea ("you can't trust all storks") - super sad, cheap, literal execution. Both in copy writing (it's an idea, not a slogan) and even worse in AD (not just talking about the fact it's an illustration. It's just that there should have been a hundred different, funnier and wittier executions possible rather than anthropomorphized storks posing as criminals).

salil.sharma's picture
2278 pencils

I can understand the concept but Execution is Out Standing

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