Santa Therezinha Maternity Hospital: Bad storks, Bar

You can't trust all storks.

Advertising Agency: Binder Visão Estratégica, Rio de Janeiro, Brazil
Creative Director: Marcos Apóstolo
Art Director: Marcus Saulnier
Copywriter: Gustavo Nogueira
Head of Art: Marcus Saulnier
Illustrator: Estúdio Ícone
Art Buyers: Bianca Repsold , Clara Queiroz
Account Executives: Lucas Daibert
Published: May 2013

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9 comments

printlover's picture
printlover
558 pencils

explain me a double page ad for a maternity

morse's picture
morse
15494 pencils

Unexpected, relevant and fun.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

certaintly's picture
certaintly
4060 pencils

kind of a cheap concept for this product. but fun.

(cheap meaning it seems to have been done more for advertisers than for an actual client)

MindDrift's picture
MindDrift
1079 pencils

No. Not for this client.

kleenex's picture
kleenex
26435 pencils

I guess we can't

Adaddicted's picture
Adaddicted
3435 pencils

"You can't trust all storks."
If you remember the Stork carrying a Baby, its clever!
Gud one.

withalltherespects

ItMatters's picture
ItMatters
2171 pencils

.

TheSmirkingFox's picture
TheSmirkingFox
145 pencils

Nice idea ("you can't trust all storks") - super sad, cheap, literal execution. Both in copy writing (it's an idea, not a slogan) and even worse in AD (not just talking about the fact it's an illustration. It's just that there should have been a hundred different, funnier and wittier executions possible rather than anthropomorphized storks posing as criminals).

salil.sharma's picture
salil.sharma
2278 pencils

I can understand the concept but Execution is Out Standing

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