Santa Rita water: Crab

This is not an ad. It is a cry for help.
Water. Preserve until the last drop.

Advertising Agency: Decisão Comunicação, Florianópolis, Brazil
Creative Director / Copywriter: Alexandre Guedes
Art Director / Illustrator / Photographer: Marcus Vinicius
Published: March 2008

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4 comments

LeeHarvey's picture
LeeHarvey
3045 pencils

I don't get it, an ad about preserving water from a mineral water brand?

sold's picture
sold
3219 pencils

yes, lee, agree.
very bad aproach.

strawberry's picture
strawberry
36 pencils

Well, there's no problem in this ad.
If we don't preserv water, we won't drink it in the future.
That's it!;)

LeeHarvey's picture
LeeHarvey
3045 pencils

Yummy!

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